The 2023 Audi Q8 delivers premium luxury SUV performance with its distinctive coupe-inspired design and robust powertrain capabilities. This five-passenger luxury SUV features a turbocharged 3.0-liter V6 engine producing 335 horsepower and 369 lb-ft of torque, paired with an eight-speed automatic transmission and standard quattro all-wheel drive. The Q8 achieves 0-60 mph acceleration in 5.3 seconds while maintaining an impressive 7,700-pound towing capacity. With EPA fuel economy ratings of 17 mpg city, 23 mpg highway, and 19 mpg combined, though real-world highway testing has achieved up to 28 mpg. In Vietnam, pricing starts around 4.2 billion VND for the single 55 TFSI quattro trim available. The Q8 competes directly against BMW X6, Mercedes-Benz GLE Coupe, and BMW X7, offering 60.7 cubic feet of cargo space with rear seats folded and sophisticated interior craftsmanship that defines Audi's luxury SUV excellence.
The 2023 Audi Q8 distinguishes itself through its unique coupe-inspired silhouette that prioritizes style over maximum utility. Unlike traditional boxy SUVs, the Q8 features a sloping roofline and athletic stance creating a more engaging driving experience.
The heart of the Q8's appeal lies in its sophisticated powertrain configuration. The turbocharged 3.0-liter TFSI V6 engine delivers 335 horsepower at 6,400 RPM and 369 lb-ft of torque at 1,370 RPM. This engine incorporates 48-volt mild-hybrid technology that enhances fuel efficiency and provides smoother stop-start operation.
The eight-speed tiptronic automatic transmission pairs seamlessly with Audi's legendary quattro all-wheel-drive system. Real-world testing shows the Q8 achieving 0-60 mph in 5.3 seconds, making it competitive within the luxury SUV segment.
Adaptive air suspension comes standard across all Q8 variants. This technology continuously adjusts damping forces based on road conditions and driving preferences. The system includes adjustable ride height and four-wheel steering capability, enhancing both comfort and agility.
Audi's reputation for interior excellence shines through the Q8's cabin design. Premium materials including genuine leather upholstery, brushed aluminum trim, and soft-touch surfaces create an environment rivaling dedicated luxury sedans.
The Q8 features Audi's dual-screen MMI infotainment system integrated seamlessly with dashboard design. Standard equipment includes heated front seats, panoramic sunroof, and LED headlights. Higher trim levels add massaging front seats, head-up display, and customizable ambient lighting.
Key takeaways:
The 2023 Audi Q8 pricing varies significantly between markets, reflecting local import duties, taxes, and dealer markup structures.
| Market | Base Price | Key Features Included | Market Notes |
|---|---|---|---|
| Vietnam | 4.2-4.3 billion VND | 55 TFSI quattro S-Line, full options | Single trim available, CBU import |
| United States | $68,395 (base) | Premium trim, heated seats, panoramic roof | Multiple trim levels available |
| India | ₹1.17 crore | Standard luxury features, AWD | Limited availability, premium positioning |
In Vietnam, the 2023 Audi Q8 is available exclusively as the 55 TFSI quattro S-Line variant. The on-road pricing varies by location:
Additional ownership costs include high insurance premiums due to luxury classification, premium fuel requirements, and specialized maintenance needs. Import duties and luxury taxes significantly impact the final retail price compared to other markets.
Lease programs in available markets typically offer 36-month terms with competitive rates for qualified buyers. The Q8's strong residual values help maintain attractive monthly payments despite the premium purchase price.
Maintenance costs follow Audi's premium service pricing structure, with annual service expenses typically ranging $1,500-2,500 depending on mileage and service requirements. Extended warranty options provide additional protection for luxury vehicle ownership.
Key takeaways:
The 2023 Audi Q8 features a single, highly refined powertrain across all global markets, ensuring consistent performance characteristics.
| Specification Category | Technical Details | Performance Impact |
|---|---|---|
| Engine Type | 3.0L V6 Turbo TFSI with mild-hybrid | Enhanced efficiency and smooth operation |
| Power Output | 335 hp @ 5,200-6,400 RPM | Strong mid-range performance |
| Torque Delivery | 369 lb-ft @ 1,370-4,500 RPM | Excellent low-end acceleration |
| Transmission | 8-speed Tiptronic Automatic | Smooth, responsive gear changes |
| Drive System | Quattro AWD Standard | Superior traction in all conditions |
| Acceleration | 0-60 mph: 5.3 seconds | Competitive luxury SUV performance |
| Top Speed | 130 mph (electronically limited) | Adequate for highway performance |
| Towing Capacity | 7,700 pounds | Best-in-class capability |
The EPA fuel economy ratings for the 2023 Q8 show 17 mpg city, 23 mpg highway, and 19 mpg combined. However, real-world testing has demonstrated the Q8's capability of exceeding these estimates under optimal conditions.
Highway fuel economy testing achieved 28 mpg over 200 miles, significantly exceeding the EPA highway rating. This impressive efficiency stems from the 48-volt mild-hybrid system and intelligent all-wheel-drive management that optimizes power distribution.
The turbocharged V6 engine requires premium fuel for optimal performance, adding to operating costs but ensuring maximum power output and engine longevity.
The 2023 Audi Q8 measures 196.3 inches in length, 78.5 inches in width, and 67.1 inches in height, with a 117.9-inch wheelbase providing excellent stability and interior space.
Cargo capacity offers 31 cubic feet behind the second row, expanding to 60.7 cubic feet with rear seats folded. While less than three-row competitors, the space is well-designed with a low load floor and wide opening for practical loading.
Key takeaways:
The rivalry between the Audi Q8 and BMW X6 represents the most direct competition in the luxury coupe-SUV segment.
| Comparison Factor | 2023 Audi Q8 | 2023 BMW X6 | Winner |
|---|---|---|---|
| Starting Price | $68,395 | $71,000 (est.) | Audi Q8 |
| Base Horsepower | 335 hp | 335 hp | Tie |
| Torque Output | 369 lb-ft | 330 lb-ft | Audi Q8 |
| 0-60 MPH | 5.3 seconds | 5.5 seconds | Audi Q8 |
| Fuel Economy | 19 mpg combined | 21 mpg combined | BMW X6 |
| Towing Capacity | 7,700 lbs | 7,200 lbs | Audi Q8 |
| Cargo Space | 60.7 cu ft | 59.7 cu ft | Audi Q8 |
| Handling Rating | Very Good | Excellent | BMW X6 |
Performance comparison reveals the Q8's superior torque delivery provides stronger low-end acceleration despite similar horsepower figures. The BMW X6 offers more engaging handling characteristics but sacrifices some comfort for sportiness.
The Mercedes-Benz GLE Coupe represents another premium alternative with different luxury philosophy and positioning.
Design approach differences are significant, with Mercedes emphasizing traditional luxury comfort while Audi focuses on technological sophistication. The GLE Coupe offers more interior space but lacks the Q8's distinctive exterior styling.
Technology integration varies between brands, with Mercedes featuring MBUX voice control and gesture recognition, while Audi's MMI system emphasizes driver-focused ergonomics and customizable displays.
In Vietnam market, the GLE Coupe starts around 5.2 billion VND, positioning it significantly higher than the Q8's 4.2 billion VND starting price.
Key takeaways:
The 2023 Audi Q8 includes extensive standard safety technologies that exceed many competitors' base offerings. Every Q8 comes equipped with Audi Pre Sense front collision warning, pedestrian detection, automatic emergency braking, and lane departure warning systems.
Advanced driver assistance features include adaptive cruise control with stop-and-go functionality, lane keeping assistance, and blind spot monitoring with rear cross-traffic alerts. These systems use multiple sensors and cameras providing comprehensive situational awareness.
Parking assistance comes standard with front and rear parking sensors. Higher trim levels add 360-degree camera systems and automated parking assistance that handles parallel and perpendicular parking scenarios with minimal driver input.
The dual-screen MMI infotainment system represents Audi's latest approach to in-vehicle technology integration. The upper display manages navigation and media functions while the lower screen controls climate and vehicle settings, reducing physical button dependence.
Audi Virtual Cockpit replaces traditional analog gauges with a 12.3-inch digital display that can be customized to show different information layouts. Drivers can prioritize navigation maps, performance data, or traditional gauge displays based on preferences.
Smartphone integration includes both Apple CarPlay and Android Auto compatibility, allowing seamless access to phone apps, messaging, and music streaming services. Wireless charging and multiple USB-C ports ensure devices stay powered throughout journeys.
Standard audio features a 10-speaker sound system with balanced frequency response and clear vocal reproduction. Premium trim levels upgrade to the Bang & Olufsen 3D Advanced Sound System with 23 speakers creating an immersive listening experience.
Climate control varies by trim level, with dual-zone automatic climate standard and four-zone climate control available on higher trims. This allows individual temperature and airflow preferences for all passengers, enhancing comfort during extended journeys.
Key takeaways:
The 2023 Audi Q8 appeals most strongly to affluent professionals and successful entrepreneurs who prioritize style and performance over maximum utility. Business executives appreciate the Q8's sophisticated presence and advanced connectivity features supporting both professional image and practical technology needs.
Driving enthusiasts who require SUV capability but don't want to sacrifice engagement will find the Q8's sport-tuned suspension and responsive steering more rewarding than traditional luxury SUVs. The coupe-like proportions create a more intimate driving experience while maintaining commanding road presence.
Empty nesters and couples benefit from the Q8's generous passenger space and premium comfort features without paying for unused third-row seating. The substantial cargo capacity accommodates weekend getaways and daily errands with ease.
Price comparison shows the Q8 offering competitive value when compared to similarly equipped rivals. The base trim includes features that cost extra on BMW and Mercedes models, such as heated seats, panoramic sunroof, and comprehensive driver assistance systems.
Long-term ownership costs remain reasonable for the luxury segment, with Audi's extended warranty programs providing peace of mind for buyers concerned about premium vehicle maintenance expenses. Strong resale values help protect owner equity, though not quite matching BMW's industry-leading residual performance.
Technology value represents a significant advantage, with standard dual-screen MMI system and Virtual Cockpit providing premium features typically reserved for higher trim levels in competing vehicles.
Fuel economy represents the Q8's most significant compromise, with 19 mpg combined trailing more efficient rivals and hybrid alternatives. Premium fuel requirements add to operating costs, though this is common across the luxury SUV segment.
Third-row seating absence eliminates the Q8 from consideration for larger families, despite its other impressive qualities. Rear headroom limitations due to the sloping roofline may concern taller passengers, though front seat comfort remains excellent.
Maintenance costs follow Audi's premium pricing structure, with service intervals and parts costs exceeding mainstream brands. However, reliability ratings have improved significantly in recent model years, reducing unexpected repair expenses.
Key takeaways:
Last updated: July 28, 2025. Pricing and specifications subject to change. Data verified from multiple automotive sources including Car and Driver, What Car, Edmunds, and official Audi specifications. Vietnam pricing based on local dealer information as of June 2025.
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