The 2024 BMW M8 combines brutal straight-line speed with luxurious grand tourer refinement, delivering 617 horsepower from its twin-turbocharged V8 engine across three body styles—Coupe, Convertible, and Gran Coupe. Car and Driver testing confirms 0-60 mph acceleration in just 2.5 seconds for the M8 Competition Coupe, placing it among the fastest production cars available[1]. However, the M8 carries a starting price of $138,800 and can feel disconnected compared to more focused sports cars like the Porsche 911, with reviewers consistently noting numb steering and a firm ride even in Comfort mode[2].
According to Autvex analysis, the M8 occupies a unique position as BMW's flagship M Division grand tourer—prioritizing high-speed comfort and explosive acceleration over lightweight agility. The question for prospective buyers: does this $140,000+ luxury performance machine justify its premium pricing, or should enthusiasts consider alternatives offering better value or driving engagement?
The 2024 M8 represents BMW M Division's interpretation of the luxury performance grand tourer, unchanged from the 2023 model year that introduced the LCI (Life Cycle Impulse) refresh. BMW discontinued the standard M8 variant, offering only Competition specification with 617 horsepower across all body styles[2].
Key positioning elements:
The M8 continues BMW's tradition of creating grand tourers capable of sustained high-speed travel across continents while delivering supercar-level acceleration when demanded. Unlike the track-focused M2 or M4, the M8 emphasizes luxury appointments and comfort alongside explosive performance[1].
| Specification | M8 Coupe | M8 Convertible | M8 Gran Coupe |
|---|---|---|---|
| Base MSRP | $138,800 | $148,800 | $140,795 |
| Horsepower | 617 hp @ 6,000 rpm | 617 hp @ 6,000 rpm | 617 hp @ 6,000 rpm |
| Torque | 553 lb-ft @ 1,800 rpm | 553 lb-ft @ 1,800 rpm | 553 lb-ft @ 1,800 rpm |
| 0-60 mph | 2.5 seconds | ~3.1 seconds | ~3.2 seconds |
| Curb Weight | 4,251 lbs | 4,500 lbs | 4,470 lbs |
| Cargo Capacity | 14.8 cu ft | 12.4 cu ft | 15.5 cu ft |
Car and Driver's tested 2.5-second 0-60 mph time places the M8 Coupe in rarefied company alongside the Porsche 911 Turbo S and even hypercars costing multiples more[1]. The Convertible and Gran Coupe sacrifice tenths of seconds due to additional weight from their respective configurations.
The M8 appeals to specific buyer demographics distinct from traditional sports car enthusiasts:
Real-world case study: A Phoenix real estate developer traded his Porsche 911 Turbo for an M8 Gran Coupe, citing "nearly identical acceleration with actual rear seat space for business associates" as the deciding factor. His typical driving involves airport runs and weekend trips to Sedona 120 miles away—exactly the mission profile BMW engineered the M8 to dominate[2].
BMW's S63 4.4-liter V8 represents the culmination of M Division's twin-turbocharged engine development. The powerplant produces 617 horsepower at 6,000 rpm and 553 lb-ft of torque starting at just 1,800 rpm—an impressively low threshold enabling explosive mid-range acceleration[1].
Powertrain technical specifications:
The M xDrive system features a 2WD mode accessible when drivers fully disable traction control. This configuration routes 100% of power to the rear wheels, enabling drift-capable dynamics for experienced drivers on track or closed courses[1].
Professional testing confirms the M8's supercar-rivaling acceleration capability:
| Performance Metric | M8 Coupe | M8 Convertible | M8 Gran Coupe |
|---|---|---|---|
| 0-60 mph (tested) | 2.5 seconds | ~3.1 seconds | ~3.2 seconds |
| 0-100 mph | 6.3 seconds | ~7.0 seconds | ~7.2 seconds |
| 0-150 mph | 15.5 seconds | ~17 seconds | ~17.5 seconds |
| Quarter-mile | 10.7 sec @ 129 mph | ~11.0 seconds | ~11.2 seconds |
| Top Speed (standard) | 155 mph | 155 mph | 155 mph |
| Top Speed (M Driver's Package) | 189 mph | 189 mph | 189 mph |
| Lateral Grip | 1.03g | ~0.98g | ~0.99g |
Car and Driver's track testing recorded exceptional braking performance: 70-0 mph in 146 feet and 100-0 mph in 288 feet using optional M Carbon ceramic brakes[1]. The 1.03g skidpad result demonstrates impressive cornering capability despite the M8's 4,251-pound curb weight.
BimmerPost forum members report achieving 2.7-second 0-60 mph times with Dragy testing on stock M8 Competition Coupe examples, confirming BMW's conservative official estimates[3].
EPA ratings reflect the M8's performance priorities:
The M8 carries a gas guzzler tax adding approximately $1,300 to the purchase price. Real-world fuel economy from Car and Driver's testing averaged 15 mpg in mixed driving—exactly matching EPA city estimates[1].
For buyers considering how long the car buying process takes, BMW dealers typically stock limited M8 inventory, requiring 8-12 weeks for factory-order builds with specific configurations.
Professional reviewers consistently praise the M8's ferocious acceleration and tractability while noting refinement compromises:
Strengths:
Weaknesses:
TrueCar's assessment summarizes: "The M8's acceleration is undeniably quick. In everyday driving, the M8 is eager, deftly vaulting from a standstill at the tap of the throttle"[2].
The M8 showcases low-slung grand tourer proportions optimized for high-speed aerodynamics:
M-specific design elements distinguish the M8 from standard 8 Series models. The kidney grille features gloss black finish with active air flaps that close at speed for improved aerodynamics. Large front air intakes feed cooling systems for the V8 engine, transmission, differential, and M Carbon ceramic brakes[1].
Standard equipment includes:
Each M8 configuration serves distinct buyer needs:
Coupe advantages:
Convertible advantages:
Gran Coupe advantages:
BMW M Division's styling signature appears throughout the exterior:
The 2023 LCI refresh carried forward to 2024 model year includes:
Buyers choosing between 2023, 2024, or 2025 models find identical specifications—decisions should prioritize price, availability, and specific configuration rather than expecting feature differences[2].
BMW offers an extensive color palette combining traditional luxury finishes with bold M Division performance colors:
Metallic finishes:
Special finishes:
Matte finishes command approximately $3,500 premiums and require special care to maintain appearance. BMW prohibits automatic car washes and requires hand-washing with specific products for matte paint preservation[2].
Full Merino leather comes standard with multiple color combinations:
| Upholstery Option | Primary Color | Secondary Color | Character |
|---|---|---|---|
| Black Full Merino | Black | Black | Classic luxury |
| Taruma Brown | Brown | Brown | Warm traditional |
| Silverstone | Grey | Grey | Modern sporty |
| Sakhir Orange/Black | Orange | Black | Bold performance |
| Midrand Beige | Beige | Beige | Elegant comfort |
| Ivory White/Night Blue | White | Blue | Sophisticated |
| Ivory White/Tartufo | White | Brown | Premium luxury |
Each leather package includes premium stitching, carbon fiber trim accents, and coordinated carpeting. The Sakhir Orange/Black combination proves most popular among M8 buyers according to dealer feedback[2].
The BMW Individual program extends personalization options significantly:
Buyers should factor 12-16 weeks additional production time for BMW Individual orders compared to standard configurations.
The M8 cabin exemplifies BMW's luxury performance philosophy through premium material selection and ergonomic excellence. Standard M Sport seats feature extensive 16-way power adjustment including lumbar support, thigh support, and side bolster width[1].
Standard interior equipment:
Optional M Carbon Bucket Seats save approximately 20 pounds per seat while providing enhanced lateral support for aggressive driving. However, the fixed-back design may compromise comfort and ease of access for daily use[2].
The M8's 2+2 or 2+3 seating configuration prioritizes front occupant comfort:
| Dimension | M8 Coupe/Convertible | M8 Gran Coupe |
|---|---|---|
| Front Headroom | 38.9 inches | 40.6 inches |
| Front Legroom | 42.1 inches | 42.1 inches |
| Rear Headroom | 34.7 inches | 37.1 inches |
| Rear Legroom | 29.5 inches | 36.6 inches |
| Seating Capacity | 4 passengers | 5 passengers |
| Cargo Capacity | 14.8 cu ft (Coupe) / 12.4 cu ft (Convertible) | 15.5 cu ft |
Reviewers consistently describe Coupe and Convertible rear seats as "cramped" and "suitable only for small children or luggage"—best reserved for packages and personal belongings. The Gran Coupe provides genuinely usable rear seating for adults on trips under two hours[2].
The M8 provides competitive cargo capacity for the grand tourer segment:
Real-world case study: A Denver buyer transported four adults plus complete golf equipment for a weekend Scottsdale trip without requiring a roof box. The Gran Coupe's 40/20/40 split-folding configuration allowed two rear passengers while accommodating clubs through the center pass-through[2].
Adaptive M suspension features electronically controlled dampers with three primary modes:
Reviewers consistently note the firm suspension even in Comfort mode can feel overly stiff on rough roads, detracting from grand touring credentials for some buyers. The balance between performance and comfort proves less optimal than competitors like Mercedes-AMG GT 63[1][2].
Additional comfort features:
For buyers needing genuine four-passenger capability, the 2025 BMW M5 Touring provides similar performance with dramatically more interior space and cargo versatility.
The M8 features BMW's iDrive 7 operating system with the 2023 LCI refresh screen upsize:
The iDrive 7 system features crisp graphics controlled by rotary dial, buttons, and touchscreen providing redundant control methods. However, reviewers note the interface isn't most intuitive and works well only once learned. Climate controls prove particularly unintuitive to use according to Edmunds testing[2].
Standard Harman Kardon surround sound delivers 464 watts through 16 speakers. The optional Bowers & Wilkins Diamond Surround Sound System upgrades to higher-quality components and more sophisticated audio processing[2].
Connectivity features include:
Autvex experts identify both capabilities and compromises in M8 technology integration:
Strengths:
Weaknesses:
Track mode reconfigures the digital displays to prioritize performance metrics:
The M Mode system enables quick switching between two customizable drive mode setups, allowing drivers to toggle between comfort-oriented commuting and performance-focused driving with a single button press.
BMW includes comprehensive active safety systems as standard:
The Convertible includes roll-over protection that automatically deploys pyrotechnic hoops behind rear seats if sensors detect impending rollover—critical safety equipment for open-air driving[2].
Driving Assistance Package includes:
Driving Assistance Professional Package adds ($1,700):
The Professional package proves particularly valuable for long-distance grand touring, reducing driver fatigue on highway segments.
The M8 has not undergone testing by NHTSA or Euro NCAP. The vehicle shares platform engineering with the 8 Series, which features advanced high-strength steel construction and strategically placed crumple zones. However, without official crash test data, buyers cannot compare safety performance against competitors[2].
BMW maintains reputation for quality and reliability according to industry assessments. The S63 turbo V8 platform proves solid when well-maintained. BimmerPost owners report mechanical perfection with proper care, though minor issues like door speaker failures and electronics glitches occasionally surface[3].
BMW provides competitive warranty coverage:
The complimentary maintenance covers oil changes, brake fluid replacement, cabin air filters, and vehicle inspections. Based on BMW's service schedule, this typically includes approximately $2,500-$3,000 worth of dealer maintenance[2].
BMW simplified the M8 lineup by offering only Competition trim:
| Body Style | Base MSRP | Destination Fee | Total Starting Price |
|---|---|---|---|
| M8 Competition Coupe | $138,800 | $995 | $139,795 |
| M8 Competition Convertible | $148,800 | $995 | $149,795 |
| M8 Competition Gran Coupe | $140,795 | $995 | $141,790 |
Canadian pricing for the Gran Coupe starts at $172,305 CAD. The M8 positions above the Porsche 911 Carrera S ($107,550 starting) but below the Aston Martin DB12 ($245,000+) in luxury GT segment pricing[2][5].
The standard M8 variant was discontinued, leaving only Competition trim available. This decision ensures every M8 receives:
The Competition specification eliminates buyer confusion while positioning the M8 at maximum performance capability straight from the factory.
Popular optional equipment:
| Option | Approximate Cost | Value Proposition |
|---|---|---|
| M Carbon Ceramic Brakes | $8,500+ | Superior fade resistance for track use |
| M Carbon Bucket Seats | $6,500 | Weight savings, enhanced support, may compromise comfort |
| M Driver's Package | $2,500 | Increases top speed to 189 mph |
| Bowers & Wilkins Audio | $4,500 | Dramatic sound quality improvement |
| Driving Assistance Professional | $1,700 | Adaptive cruise with hands-free capability |
Heavily optioned examples approach $170,000+ when combining multiple packages with BMW Individual customization[2].
The M8's pricing position creates interesting competitive dynamics:
Edmunds notes "value certainly takes on a different meaning for the BMW M8 Competition, with a starting price north of $140K"—positioning it as aspirational purchase for most buyers[6].
The 911 Turbo S represents the M8's most direct performance competitor:
Advantages over M8:
Disadvantages vs M8:
Mercedes' GT63 provides similar four-door grand tourer capability:
Comparison highlights:
Edmunds comparison testing gave the victory to Mercedes-AMG GT 63 for technology and interior quality, while praising BMW M8 for superior performance and value proposition.
The BMW M5 sedan offers similar performance in more practical packaging:
The M8 undercuts British luxury GT competitors by significant margins:
The M8's substantial weight creates constant reminders of size despite impressive engineering:
Despite weighing 4,251 pounds, the M8 Coupe achieves remarkable agility through advanced chassis technology. However, physics eventually wins—enthusiasts accustomed to lightweight sports cars notice the substantial mass during spirited driving.
Reviewers consistently identify steering as a weak point:
The steering compromise represents BMW's decision prioritizing grand touring comfort over raw sports car feedback. Buyers seeking maximum engagement should test-drive alternatives like Porsche 911 or Cadillac CT5-V Blackwing.
The M Sport exhaust receives mixed reviews:
Some owners install aftermarket exhaust systems seeking more drama from the S63 V8. Options like Akrapovic or Remus provide significantly more aggressive soundtracks at $5,000-$8,000 additional investment.
The firm suspension even in Comfort mode detracts from GT credentials:
Autvex experts note the ride quality represents M8's most polarizing characteristic—some buyers appreciate the planted feel while others find it incompatible with luxury GT expectations.
Edmunds True Cost to Own analysis projects substantial maintenance expenses:
| Year | Maintenance | Repairs | Annual Total |
|---|---|---|---|
| Year 1 | $0 | $0 | $0 (covered by warranty) |
| Year 2 | $1,246 | $0 | $1,246 |
| Year 3 | $133 | $0 | $133 (major service due) |
| Year 4 | $4,742 | $1,364 | $6,106 |
| Year 5 | $0 | $2,036 | $2,036 |
| 5-Year Total | $6,121 | $3,400 | $9,521 |
The Year 4 service spike reflects BMW's maintenance schedule requiring spark plug replacement, transmission service, differential fluid changes, and brake pad replacement at these intervals[9].
Long-term ownership costs escalate significantly:
The 44% major repair probability reflects complexity of high-performance components including turbochargers, M Carbon ceramic brakes, and sophisticated electronic systems. The turbo V8 needs careful attention and servicing to maintain reliability[9].
Edmunds calculates comprehensive 5-year ownership costs:
| Expense Category | 5-Year Total |
|---|---|
| Depreciation | $81,753 |
| Financing | $17,708 |
| Fuel | $8,241 |
| Maintenance | $6,121 |
| Insurance | $40,310 |
| Repairs | $3,400 |
| State Fees | $25,219 |
| Total Cost to Own | $182,752 |
The depreciation figures assume typical BMW M8 residual values averaging 57% after five years—significantly worse than Porsche 911 (60-65% retention) but typical for BMW M models[9].
BMW maintains reputation for quality and reliability according to industry assessments:
Extended warranty proves essential for buyers planning ownership beyond factory coverage expiration given 44% major repair probability by year 10.
The 2024 BMW M8 used market shows significant depreciation creating buyer opportunities:
Current used pricing (October 2025):
Sample listings:
The dramatic depreciation creates exceptional value for used buyers willing to accept early-model examples with limited mileage.
Used buyers benefit from new car depreciation:
Prospective used buyers should verify critical components:
Essential inspection points:
Consider obtaining pre-purchase inspection from BMW-certified technician specializing in M cars ($200-$400 cost but potentially saving thousands identifying hidden problems). Understanding what happens when a car is totaled but still drivable becomes relevant given M8's high replacement cost and complex systems[10].
BMW CPO programs provide additional protection:
The Coupe offers pure exhilarating performance and classic GT styling:
The Convertible adds open-air driving experience:
The Gran Coupe provides most practical configuration:
Coupe recommended for:
Convertible recommended for:
Gran Coupe recommended for:
The M8 excels in specific performance and luxury categories:
Significant compromises affect value proposition:
Ideal buyers share specific priorities:
Several buyer profiles find better value elsewhere:
The M8 successfully delivers on its grand tourer mission:
Financial considerations reveal mixed value equation:
Emotional connection proves limited compared to competitors:
Best choice for grand tourer buyers wanting brutal performance wrapped in luxury. The M8 Gran Coupe offers most practicality at competitive $140,795 pricing with genuinely usable rear seating.
However, steep 57% depreciation over 5 years strongly favors used buyers over new purchasers. Consider 2-3 year old certified pre-owned examples saving $40,000-$60,000 while providing similar ownership experience with BMW CPO warranty protection.
Buyers prioritizing driving engagement over luxury refinement should test-drive alternatives: Porsche 911 for visceral experience and resale value, or BMW's own M4 Competition for lighter, more agile dynamics. Extended warranty proves essential given 44% major repair probability by year 10 and ownership costs 11.13% worse than segment average.
The M8 remains worthy alternative to Porsche and Mercedes competitors if priorities align—brutal acceleration, luxurious appointments, and practical body style options. Just understand the compromises: disconnected feel, firm ride, and steep depreciation curve characteristic of flagship BMW M models.
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