Note: The Audi Q9 remains unconfirmed for production. This review is based on spy photos, industry reports, and projected specifications.
The 2026 Audi Q9 has been officially confirmed by Audi development board member Geoffrey Bouquot, marking the German automaker's long-awaited entry into the full-size three-row luxury SUV segment[1]. Measuring over 5.35 meters (17.5+ feet) in length and seating up to seven passengers, this flagship SUV will launch in 2026 alongside the redesigned Q7, built on the new Premium Platform Combustion (PPC) with gasoline, mild-hybrid, and plug-in hybrid powertrains—not electric[2]. Expected pricing starts around $80,000-$85,000, positioning the Q9 to compete directly against the BMW X7, Mercedes-Benz GLS, Cadillac Escalade, and Lincoln Navigator[3].
The 2026 Audi Q9 represents Audi's largest SUV ever produced, filling a significant gap in the brand's lineup that left American Audi dealers without a full-size three-row option for years[1]. This flagship positioning targets buyers seeking maximum interior space, adult-friendly third-row seating, and 8,000-pound towing capacity—all wrapped in German luxury engineering[4].
Confirmed & Expected Specifications:
According to Autvex automotive experts, the Q9 fills a critical void in Audi's SUV portfolio that has existed since the brand entered the American luxury market[3]. Understanding what Quattro in Audi means helps appreciate the sophisticated all-wheel-drive system that will underpin this massive flagship.
In September 2025, Audi development board member Geoffrey Bouquot officially confirmed the Q9's 2026 launch in an interview with German automotive publication Automobilwoche[1]. This announcement ended years of speculation fueled by spy photographs showing camouflaged prototypes testing across Europe since early 2024.
Official Launch Timeline:
The Q9 will launch alongside the completely redesigned third-generation Q7, with both models underpinned by the new Premium Platform Combustion (PPC) architecture[2]. This platform debuts with these models, sharing engineering with future Volkswagen Group products including the next-generation Porsche Cayenne scheduled for 2028.
For buyers considering the purchase timeline, understanding how long it takes to buy a car in the USA helps set realistic expectations—allocate 2-4 hours at dealerships for test drives, financing negotiations, and paperwork completion.
American Audi dealers have specifically requested a full-size three-row SUV for over a decade, watching BMW and Mercedes dominate the segment without competition[1]. The BMW X7 launched in 2018 and the Mercedes-Benz GLS has existed since 2006 (originally as GL-Class), leaving Audi conspicuously absent from this lucrative market segment generating substantial profit margins.
Market Drivers for Q9 Development:
The Q9 also represents Audi's strategic shift away from its previously aggressive all-EV timeline[5]. Originally, Audi planned to introduce its final combustion engine model in 2026 before going all-electric. However, slower-than-anticipated EV adoption rates in key markets—particularly the United States—forced reconsideration. The Q9's combustion-powered architecture acknowledges market realities while maintaining Audi's commitment to electrification through PHEV variants.
Audi's SUV lineup positioning can confuse consumers, with Q7, Q8, and Q9 serving distinct purposes despite numerical proximity. The Q7 serves as the mid-size three-row entry point, the Q8 provides sportback two-row performance focus, and the Q9 will deliver maximum size, luxury, and capability[3].
| Model | Length | Rows | Positioning | Starting Price |
|---|---|---|---|---|
| Q7 | 5.05m (16.6 ft) | 3 rows | Mid-size family SUV | $60,000+ |
| Q8 | 5.00m (16.4 ft) | 2 rows | Performance sportback | $72,000+ |
| Q9 | 5.35m+ (17.5+ ft) | 3 rows | Full-size flagship | $80,000-$85,000 (est.) |
The Q7 targets families prioritizing value and practicality, with cramped third-row seating suitable primarily for children[4]. The Q8 appeals to buyers wanting coupe-SUV styling without third-row seating, emphasizing performance over utility. The Q9 will provide adult-friendly third-row accommodation, maximum cargo capacity, and flagship luxury appointments justifying premium pricing.
For buyers comparing Audi SUV options, exploring best Audi SUV rankings helps identify which model best suits specific needs and budgets. The pricing hierarchy ($60K → $72K → $80K+) reflects capability and luxury escalation across the three models.
The Premium Platform Combustion (PPC) represents Volkswagen Group's latest longitudinal-engine architecture, designed from inception to accommodate multiple powertrain types[2]. This flexibility enables Audi to offer gasoline, diesel (Europe only), mild-hybrid, plug-in hybrid, and potential range-extender configurations—all sharing common structural components for manufacturing efficiency.
PPC Platform Capabilities:
All Q9 models will feature Quattro all-wheel drive as standard equipment—no front-wheel-drive variants will exist[1]. The 8-speed automatic transmission currently used across Audi's lineup will likely continue, though rumors suggest a new 9-speed automatic could debut with the Q9 and next-generation Q7.
The entry-level 45 TFSI variant will likely utilize Audi's proven 2.0-liter turbocharged inline-four engine paired with 48-volt mild-hybrid technology[3]. This configuration currently powers the Q7 45 TFSI, producing 261 horsepower and 273 lb-ft of torque—expect similar output in the heavier Q9.
45 TFSI Estimated Specifications:
The mild-hybrid system utilizes a belt-driven starter-generator and 48-volt battery pack, enabling extended engine-off coasting, seamless start-stop operation, and torque-fill during acceleration[3]. Fuel economy improvements of 10-15% versus non-hybrid configurations make this the efficiency champion of the Q9 lineup.
However, the 2.0L four-cylinder engine will struggle moving the Q9's estimated 5,500+ pound curb weight with authority. Buyers prioritizing performance should consider the more powerful 55 TFSI or plug-in hybrid variants. Understanding what is MSRP helps buyers negotiate from manufacturer's suggested pricing baselines when considering different engine options.
The 55 TFSI sweet spot balances performance and efficiency using Audi's respected 3.0-liter turbocharged V6 engine with mild-hybrid technology[3]. This configuration currently delivers 335-340 horsepower in Q7 and Q8 applications—expect similar output for the Q9, potentially with slight power increases to offset additional weight.
55 TFSI Estimated Specifications:
The 3.0L V6 provides smooth, linear power delivery without the harshness sometimes associated with turbocharged four-cylinder engines in heavy applications. The 48-volt mild-hybrid system again improves fuel economy while enhancing low-speed refinement through electric boost during acceleration from stops.
Most Q9 buyers will gravitate toward the 55 TFSI variant, offering adequate performance for highway merging, passing maneuvers, and towing up to 8,000 pounds[4]. The V6's reputation for reliability and refinement makes it the logical choice for buyers prioritizing long-term ownership satisfaction.
The 60 TFSIe plug-in hybrid configuration combines a turbocharged four-cylinder engine with an electric motor for combined output approaching 460 horsepower[3]. This powertrain mirrors setups in other Volkswagen Group PHEVs like the Porsche Cayenne E-Hybrid and Bentley Bentayga Hybrid, suggesting proven engineering pedigree.
60 TFSIe PHEV Estimated Specifications:
The ~50-mile electric-only range enables emissions-free daily commuting for most American drivers, while the gasoline engine provides extended range for road trips without charging anxiety[3]. Total driving range exceeding 400 miles eliminates the range limitations plaguing pure EVs. For buyers considering electric options elsewhere in Audi's lineup, exploring best Audi electric car options provides perspective on pure-EV alternatives.
The PHEV variant will command a $5,000-$8,000 premium over equivalent gasoline models[3]. However, federal tax credits up to $7,500 (subject to income and MSRP limits) can offset this premium substantially. California and several other states offer additional incentives ranging $2,000-$7,500, making the PHEV financially attractive in certain markets.
Audi has confirmed an SQ9 performance variant will launch alongside standard Q9 models, utilizing the venerable 4.0-liter twin-turbocharged V8 engine[2][5]. This powertrain currently produces 500+ horsepower in SQ7 and SQ8 applications—expect similar or slightly higher output in the SQ9.
SQ9 Estimated Specifications:
Sport-tuned Quattro all-wheel drive with rear-biased torque distribution enhances handling agility despite the SQ9's substantial mass[2]. Adaptive air suspension with sport calibration lowers ride height and stiffens damping rates for improved body control during aggressive driving. Red-painted brake calipers, quad exhaust outlets, and distinctive S-badging differentiate the SQ9 visually from lesser variants.
The SQ9 will compete directly against the BMW X7 M60i ($108,000) and Mercedes-AMG GLS 63 ($135,000+), likely undercutting Mercedes pricing substantially while matching BMW's performance credentials[5]. For buyers seeking maximum Audi performance, understanding what Audi has the most horsepower provides context on where the SQ9 ranks within the brand's hierarchy.
Unconfirmed rumors suggest an ultra-performance RS Q9 variant could arrive 12-18 months after initial launch, though Audi has made no official announcements[5]. If produced, the RS Q9 would likely utilize the 4.0L twin-turbo V8 with hybrid boost, generating approximately 631 horsepower—matching the RS Q8 performance level.
RS Q9 Rumored Specifications:
Track-focused suspension and braking upgrades would accompany the increased power, with carbon-ceramic brakes, upgraded stabilizer bars, and specific RS tuning for adaptive dampers. However, buyers should treat RS Q9 speculation as unconfirmed rumor until Audi makes official announcements.
The Q9's estimated 8,000-pound towing capacity surpasses both the BMW X7 (7,500 lbs) and Mercedes-Benz GLS (7,700 lbs), positioning it competitively against truck-based American rivals[4]. This capability targets outdoor enthusiasts towing boats, RVs, horse trailers, and other recreational equipment.
Towing & Capability Features:
Available towing packages will include integrated trailer brake controllers, trailer sway control systems preventing fishtailing during gusty crosswinds, and hill-start assist preventing rollback when launching on steep inclines[4]. For additional perspective on Audi towing capabilities, readers can explore what is the towing capacity of an Audi Q7 to understand how the Q9 compares to its smaller sibling.
Spy photographs reveal the Q9 features Audi's latest design language with a large octagonal Singleframe grille incorporating honeycomb mesh detailing[6]. The controversial split headlight design—with LED daytime running light strips positioned above main headlamp clusters—follows the pattern established by the Q5, Q6 e-tron, and A6 e-tron.
Front Design Elements:
The split headlight trend has divided automotive enthusiasts, with some praising the modern, tech-forward appearance while others prefer traditional integrated designs. Spy photos suggest the production Q9 will commit fully to this divisive styling direction, making it a defining characteristic buyers must accept[6].
Compared to the BMW X7's controversial oversized kidney grilles—which have sparked intense debate since launch—the Q9's front fascia appears more conservative and traditionally elegant. Mercedes-Benz GLS buyers seeking understated luxury may find the Q9's styling more appealing than BMW's bold statement.
The Q9's commanding, muscular stance features an elongated wheelbase providing maximum interior space, particularly for third-row passengers[6]. Spy photographs reveal softer, more rounded design compared to the Q7's angular proportions—suggesting evolutionary rather than revolutionary styling philosophy.
Side Profile Characteristics:
Sculpted body lines flow along the doors and quarter panels, creating visual interest without excessive complexity. Prominent wheel arches accommodate massive 21-23 inch multi-spoke alloy wheels—with larger sizes likely reserved for SQ9 and potential RS Q9 variants[2]. Black-painted wheel arch extensions on performance models add visual aggression while protecting painted surfaces from rock chips.
The sloping roofline provides more elegance than the BMW X7's utilitarian boxy shape, though it may sacrifice minor headroom in the third row compared to more upright competitors[6]. This design compromise prioritizes aesthetics over maximum space—a characteristic German luxury philosophy.
Full-width OLED taillight bars with customizable light signatures will dominate the Q9's rear styling, following the pattern established across Audi's latest models[6]. Bulges above the rear wheels flow seamlessly into taillight clusters, creating visual width and planted stance. An integrated rear spoiler provides aerodynamic efficiency while enhancing the performance-oriented appearance.
Rear Design Features:
Dual exhaust outlets will characterize standard Q9 models, while SQ9 and potential RS Q9 variants feature quad outlets signaling performance credentials. The power liftgate with hands-free operation—activated by foot motion under the rear bumper—provides convenience when hands are full with groceries or luggage[3].
While Audi hasn't officially announced the Q9 color palette, expect traditional Audi colors alongside exclusive S-line and SQ9 offerings. Premium metallic and pearl effect finishes will command $500-$1,500 premiums over standard solid colors[3].
Expected Color Categories:
The Black Optic styling package will likely be available across the lineup, replacing chrome exterior trim with gloss black finishes for a more aggressive, contemporary appearance. Contrast roof colors—where the roof is painted differently from the body—remain unconfirmed but could differentiate the Q9 from competitors.
Spy photographs suggest the Q9 adopts more elegant, refined styling than the BMW X7's controversial design[6]. While the X7's massive kidney grilles have divided opinion since launch, the Q9 appears more conservative and traditionally luxurious. Mercedes-Benz GLS maintains the most understated, conservative approach—the Q9 falls between these extremes.
Design Philosophy Comparison:
The Q9's design appears less truck-like than the Cadillac Escalade and Lincoln Navigator, which embrace bold American luxury aesthetics with vertical lighting signatures and upright proportions[6]. Distinctly Audi design language with modern touches creates cohesive brand identity across the expanding Q-series lineup.
The Q9's three-row layout will accommodate 6 or 7 passengers depending on second-row configuration—captain's chairs for six-passenger luxury or bench seating for seven-passenger capacity[3]. Generous legroom across all three rows represents a key improvement over the Q7's cramped third-row accommodations, which suit children better than adults.
Seating Configurations:
Premium materials including soft-touch surfaces, plush leather upholstery, and aluminum or wood trim accents will characterize the cabin's fit and finish[3]. Heated and ventilated front seats come standard, with massaging functions available—luxury amenities expected at this price point.
The Q9 will target BMW X7 and Mercedes GLS third-row space and comfort, addressing the Q7's most significant weakness[4]. Adult passengers should fit comfortably for extended journeys—a critical requirement for a $80,000+ three-row SUV. For buyers evaluating what car has the best air conditioning for the back seat, the Q9's four-zone climate control ensures all passengers maintain individual comfort preferences.
Adult-friendly third-row seating represents the Q9's most critical interior requirement—this single feature will determine its competitiveness against established rivals offering genuine three-row utility[4]. Power-folding third-row seats with one-touch operation provide convenience, while improved headroom and legroom versus the current Q7 address longstanding complaints.
Third-Row Features:
Third-row climate controls and USB charging ports ensure rear passengers don't feel like afterthoughts—critical for long road trips with full vehicle capacity. Cupholders and small-item storage compartments add convenience missing from many cramped third-row implementations prioritizing space over amenities.
Cavernous cargo area with all three rows occupied will exceed Q7 capacity, though exact cubic-foot measurements remain unannounced. Power-folding second and third rows enable maximum cargo capacity approaching 85+ cubic feet with seats folded[3]—competitive with segment leaders.
Cargo Features:
Underfloor storage compartments provide secure space for valuables, tools, or emergency equipment without consuming main cargo area. Power liftgate with programmable height memory prevents overhead clearance issues in low garages—a thoughtful convenience feature[3].
Audi's "Digital Stage" curved display layout will debut in the Q9, integrating multiple high-resolution screens into a seamless driver-focused interface[3]. The dual-screen MMI infotainment system features a 14.5-inch center display for navigation, audio, and vehicle settings, while the Audi Virtual Cockpit digital instrument cluster spans 11.9-12.3 inches displaying speed, navigation, and driver assistance information.
Digital Cockpit Components:
The optional 10.9-inch front passenger display screen enables front passengers to browse navigation, adjust entertainment, or access vehicle information without distracting the driver[3]. Android Automotive OS with Google built-in provides access to Google Maps (superior to Audi's proprietary navigation), Google Assistant voice control, and the Google Play Store for third-party app downloads.
ChatGPT-powered AI voice assistant integration enables natural language commands—ask "Where's the nearest Electrify America charging station?" and the system understands context without rigid voice command structures[3]. While less mature than Tesla's voice assistant, Audi's system continues improving through over-the-air updates. Buyers wondering does Audi charge for Apple CarPlay will find wireless integration included as standard—no subscription fees required.
Bang & Olufsen Premium 3D Sound System will be available across the Q9 lineup, featuring 20+ speakers and 800+ watts of amplification delivering concert-hall audio quality[3]. This system surpasses BMW and Mercedes base audio configurations according to professional reviewers, providing genuine audiophile-grade performance justifying the $3,000-$5,000 premium.
Comfort & Convenience Features:
Panoramic power sunroof will likely be standard on higher trims and available on base models, flooding the cabin with natural light while maintaining headroom. Ambient interior lighting with 30+ customizable colors allows personalization matching mood or preference—a feature that sounds gimmicky but proves surprisingly enjoyable in practice[3].
Heated and cooled cupholders—available on Prestige trim—maintain beverage temperatures during extended journeys. While seemingly frivolous, this feature proves genuinely useful for keeping morning coffee hot or afternoon iced tea cold throughout multi-hour road trips.
Audi Connect services with remote vehicle monitoring enable pre-conditioning, remote start, and vehicle location tracking through the myAudi smartphone app[3]. Over-the-air software update capability ensures the Q9 improves throughout ownership, with bug fixes, feature additions, and performance optimizations delivered wirelessly without dealer visits.
Connectivity Features:
Wi-Fi hotspot with 4G/5G connectivity requires data subscription (typically $20-$30/month after complimentary trial period) but provides reliable internet access for passengers[3]. Multiple USB-C charging ports throughout all three rows ensure every passenger can charge devices simultaneously—critical for modern families with tablets, phones, and portable gaming systems.
Comprehensive passive and active safety equipment will come standard across all Q9 trims, meeting increasingly stringent US federal safety regulations. Automated emergency braking with pedestrian detection monitors forward traffic continuously, applying brakes automatically when collision risks materialize and driver response proves insufficient[3].
Standard Safety Equipment:
Lane departure warning with Active Lane Assist gently steers the vehicle back toward lane center when unintended drift occurs without turn signal activation. Blind-spot monitoring with rear cross-traffic alert prevents lane-change collisions and warns of approaching traffic when reversing from parking spaces[3].
Driver drowsiness detection analyzes steering patterns, driving duration, and time of day—recommending rest breaks when fatigue indicators appear. Road sign recognition displays speed limits and other regulatory signs within the instrument cluster, ensuring drivers maintain awareness of changing restrictions.
Premium Plus and Prestige trims gain adaptive cruise control with stop-and-go capability, providing semi-automated highway driving that maintains set speeds, adjusts following distance automatically, and handles stop-and-go traffic without driver input[3]. Lane-centering steering assist keeps the vehicle centered within lane markings during gentle curves, reducing steering effort during extended highway journeys.
Advanced Driver Assistance (Available):
Traffic jam assist provides low-speed automation during congested conditions, handling steering, acceleration, and braking inputs below approximately 40 mph. The system reduces stress during stop-and-go traffic, though drivers must maintain attention and readiness to resume control at any moment—this is not full autonomous driving[3].
The 360-degree surround-view camera system compiles feeds from multiple cameras into a virtual overhead view, simplifying parking in tight spaces. HD head-up display with augmented reality navigation (Prestige only) projects navigation arrows directly onto the road ahead, improving situational awareness without requiring glances away from traffic.
Four-wheel steering—where rear wheels turn opposite or same direction as fronts depending on speed—improves low-speed maneuverability and high-speed stability[3]. This technology proves particularly valuable given the Q9's substantial 17.5+ foot length, making parking lot navigation more manageable.
Euro NCAP and IIHS crash testing will occur post-launch, with results expected 6-12 months after first deliveries[3]. The PPC platform was engineered from inception for maximum crash protection, with crumple zones, reinforced passenger compartment, and advanced high-strength steel body structure providing occupant safety.
Safety Structure:
Multiple airbags including side-curtain airbags protecting all three rows will come standard. Pedestrian protection systems including active hood mechanisms and energy-absorbing bumpers help protect vulnerable road users during collisions—increasingly important as safety regulations expand beyond occupant protection.
Audi's 4-year/50,000-mile limited warranty will likely continue for the Q9, matching current brand coverage[3]. The powertrain warranty spans the same 4-year/50,000-mile period—unusual given many manufacturers provide longer powertrain coverage. A 12-year unlimited-mile corrosion perforation warranty protects against rust-through of body panels.
Expected Warranty Coverage:
The new Audi Signature Care complimentary maintenance program may extend to the Q9, offering scheduled maintenance coverage for the warranty period[3]. This would add significant value, potentially saving $1,000-$2,000 in maintenance costs over four years. Roadside assistance for the warranty period provides towing, flat tire changes, and lockout services—standard features across the luxury segment.
The base Q9 45 TFSI Premium trim is expected to start around $80,000-$82,000, positioning it competitively against the BMW X7 ($84,000+ xDrive40i) and Mercedes-Benz GLS ($82,000+ GLS 450)[3][4]. This pricing undercuts the Cadillac Escalade ($87,000+) and matches the Lincoln Navigator ($82,000+), providing German engineering at competitive American luxury pricing.
| Trim Level | Expected Starting Price | Target Competitors |
|---|---|---|
| Premium (45 TFSI) | $80,000-$82,000 | BMW X7 xDrive40i, Mercedes GLS 450 |
| Premium Plus (55 TFSI) | $90,000-$95,000 | BMW X7 M50i, Mercedes GLS 580 |
| Prestige (55 TFSI) | $95,000-$100,000 | Top-tier X7/GLS configurations |
| PHEV Variants | +$5,000-$8,000 | Unique offering (no X7/GLS PHEV exists) |
| SQ9 (V8) | $105,000-$115,000 | BMW X7 M60i ($108,000), Mercedes-AMG GLS 63 ($135,000) |
The Q9's premium positioning reflects flagship status as Audi's largest, most luxurious SUV. Positioned above the Q7 ($60,000+) and Q8 ($72,000+), the Q9 justifies pricing through increased size, third-row adult accommodation, and flagship luxury appointments[3].
According to Autvex market analysis, the Q9's competitive pricing versus BMW and Mercedes provides meaningful value advantage—particularly when considering standard equipment levels[4]. The Q9 is expected to include more features as standard compared to German rivals requiring expensive option packages.
Premium Plus trim expected around $90,000-$95,000 adds substantial technology and luxury equipment[3]. Key additions include adaptive cruise control with lane-centering, Bang & Olufsen premium audio, heated rear seats, LED interior lighting packages, and 360-degree camera systems. The Premium Plus represents the sweet spot for most Q9 buyers, balancing luxury features with reasonable pricing.
Premium Plus Expected Features:
Prestige trim approaching $95,000-$100,000 targets buyers seeking maximum luxury and technology[3]. Exclusive features include HD head-up display with augmented reality navigation, park assist plus with semi-automated parking, front passenger display screen, power rear window shades, and unique interior trim options.
PHEV variants command $5,000-$8,000 premiums over equivalent gasoline models[3]. However, federal tax credits up to $7,500 (subject to verification) can offset this premium substantially. Combined with state incentives in California ($2,000-$7,500 additional) and other EV-friendly states, the PHEV may actually cost less than gasoline equivalents after incentives.
Black Optic and S-line appearance packages will be available across the lineup, replacing chrome trim with gloss black finishes and adding sport-inspired styling elements. Technology packages with enhanced driver aids provide additional customization options for buyers prioritizing specific features.
The SQ9 is expected to start around $105,000-$115,000, competing directly against the BMW X7 M60i ($108,000) and significantly undercutting the Mercedes-AMG GLS 63 ($135,000+)[5]. Exclusive exterior colors including unique metallic and pearl finishes, premium interior appointments with carbon fiber and Alcantara accents, and performance-oriented standard equipment justify the substantial premium over standard Q9 models.
SQ9 Expected Pricing & Features:
The potential RS Q9—if produced—would exceed $125,000-$135,000+, positioning it against the Mercedes-AMG GLS 63's $135,000+ pricing[5]. However, this variant remains pure speculation until Audi makes official announcements. Buyers should not assume RS Q9 production is guaranteed.
The Q9's expected pricing advantage of $2,000-$5,000 versus BMW X7 and Mercedes GLS provides meaningful value[3][4]. More standard equipment than German competitors—with features like quattro AWD, adaptive air suspension, and digital cockpit included rather than optional—enhances value perception further.
Q9 Value Advantages:
The plug-in hybrid option represents a unique offering unavailable in the BMW X7 or Mercedes GLS lineups[3]. Buyers seeking reduced emissions, potential federal tax credits, and electric-only commuting capability find no comparable options from German competitors—only the Q9 PHEV satisfies these requirements.
Better technology integration than truck-based American rivals (Escalade/Navigator) appeals to tech-forward buyers prioritizing modern infotainment and driver assistance. While the Escalade and Navigator offer commanding presence and maximum interior space, the Q9 provides more refined on-road dynamics and advanced technology.
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