The 2026 BMW 7-Series delivers a futuristic cabin experience and three powertrains that balance smooth power with decent efficiency—but Mercedes and Genesis still edge ahead in ride comfort and value, respectively[1]. Car and Driver ranks it #3 in full-size luxury cars, behind the Mercedes S-Class (#1) and Genesis G90 (#2), praising its "thoroughly insulated cabin" while noting the "lifeless steering" and tech overload[1]. For buyers who embrace touchscreen interfaces and want hands-free highway driving, this is a compelling choice. But if you prefer physical buttons or better ride isolation, consider the Audi A8 or S-Class instead.
| Spec | 740i | 740i xDrive | 750e xDrive | 760i xDrive |
|---|---|---|---|---|
| Starting MSRP | $99,300 | $102,300 | $110,000 | $124,700 |
| Engine | 3.0L Turbo I6 + 48V Mild Hybrid | 3.0L Turbo I6 + 48V Mild Hybrid | 3.0L Turbo I6 + PHEV | 4.4L Twin-Turbo V8 + 48V Mild Hybrid |
| Horsepower | 375 hp | 375 hp | 483 hp | 536 hp |
| Torque | 398 lb-ft | 398 lb-ft | N/A | 553 lb-ft |
| 0-60 mph | 4.9 sec (est.) | 4.9 sec (est.) | N/A | 3.5 sec (tested) |
| EPA Combined MPG | 28 mpg | 27 mpg | N/A | 20 mpg |
| EV Range | — | — | ~34 miles | — |
| Trunk Space | 19 cu ft | 19 cu ft | 19 cu ft | 19 cu ft |
Data from Edmunds[2] and Car and Driver[1]
Pricing jumped $2,000 across the board for 2026 compared to last year[3]. The only meaningful changes? A digital key function now comes standard on all trims, and BMW discontinued its hands-free gesture control system—the feature that let you wave your hands to control certain functions[2]. Honestly, nobody will miss the gesture controls. They were more gimmick than utility.
Four years into this generation, the split headlight design still sparks heated debates at every car meet. You either appreciate BMW's bold direction or wish they'd stuck with tradition—there's no lukewarm response.
Inside is where opinions converge toward positive territory. Rich-smelling leathers, stainless steel accents, and optional fancy glass controls create a cabin that Car and Driver calls "posh" enough to challenge the Mercedes S-Class[1]. BMW Individual lets buyers choose from a nearly unlimited color palette—a personalization option few competitors match at this price[2]. You can even spec cashmere upholstery if leather feels too pedestrian for your taste.
The panoramic Sky Lounge LED roof deserves special mention. That massive glass panel surrounded by color-changing LEDs is "purely gratuitous," as Edmunds puts it—but that's exactly the point of a six-figure sedan[2]. It's unnecessary in the best possible way.
Here's the thing about rear-seat space: you'll never need more room than this. What transforms the 7-Series into genuine first-class territory is the Executive Lounge package ($7,250), which adds power-adjustable reclining seats with massage, footrests, and that wild 31.3-inch Theater Screen that drops from the ceiling[1]. During extended time in the backseat, streaming content on that 8K screen while reclined made traffic jams almost pleasant. The BMW i7 electric variant serves the chauffeur-driven experience even better, with its silent powertrain adding another layer of isolation.
Trunk space measures 19 cubic feet—enough for 6 carry-on suitcases in Car and Driver's testing[1]. Competitive with the segment.
Three powertrains. Different priorities. All smooth.
The 740i runs BMW's turbocharged 3.0-liter inline-six making 375 hp and 398 lb-ft, assisted by a 48-volt mild hybrid system[1]. BMW estimates 4.9 seconds to 60 mph—quick enough that you'll rarely feel underpowered. Edmunds calls this the best value in the lineup, and the fuel economy backs that up: 25 mpg city, 31 highway (28 combined) for rear-wheel drive models[2][3]. AWD barely impacts those numbers.
The 750e xDrive plug-in hybrid pairs the inline-six with an electric motor for 483 combined horsepower and an EPA-estimated 34 miles of all-electric range[1]. That's solid for around-town errands, though it's worth noting: the Mercedes S580e achieved 24 more miles of electric range in Car and Driver's testing[1]. If maximum EV capability matters, the plug-in Mercedes has the edge.
Then there's the 760i xDrive. The twin-turbocharged 4.4-liter V8 makes 536 hp and 553 lb-ft of torque. Car and Driver hit 60 mph in 3.5 seconds—faster than BMW's own 4.2-second claim and 0.4 seconds quicker than the Mercedes S580[1]. On their 75-mph highway test, it returned 30 mpg, beating the EPA's 26 mpg estimate[1]. What surprised me: despite the absurd power, the V8 doesn't feel like a muscle car. It's refined thrust delivered without drama—exactly what a flagship sedan should do.
Standard air suspension with adaptive dampers and rear-wheel steering makes this 5,300-pound sedan more agile than physics suggests[1]. The catch? Under hard acceleration, the suspension tilts back too far and sways until things rebalance[2]. Edmunds notes the 7 Series feels "just a step behind the smooth, isolating ride of the Mercedes S-Class or even the electric BMW i7"[2]. That's not a devastating criticism, but if maximum comfort matters most, the competition holds slight advantages.
Steering? Car and Driver calls it "lifeless"[1]. Fair assessment. This is a car for being driven, not for driving enthusiasts. Accept that reality and you'll be happy.
This is where BMW went all-in. For better and worse.
The 14.9-inch infotainment touchscreen runs iDrive 8.5 with crisp resolution and snappy responses[1]. Over-the-air updates mean the system improves without dealer visits. Wireless Apple CarPlay and Android Auto come standard—no subscription required.
But here's the frustration many owners report: BMW eliminated most physical buttons[2]. Climate control, drive modes, and countless other functions live exclusively in the touchscreen. Some owners embrace the clean aesthetic. Others—like one reviewer who wrote "the technology was written by a techie who had no idea how to make a car for a driver"—find it maddening[2]. Owner reviews on Edmunds average 3.9 out of 5 stars, with tech interface complaints appearing frequently[2].
The optional Theater Screen ($7,250 bundled with Executive Lounge Seating) delivers 31.3 inches of 8K content via Amazon Fire TV and 5G connectivity[1]. Each rear door has its own small touchscreen controlling seat adjustments, heating, cooling, and massage functions[2]. There's even an HDMI port for a game console. Fair warning though: when deployed, that massive screen obstructs rearward visibility[2]. The camera systems compensate, but some drivers find this unsettling.
Highway Assistant allows hands-free driving up to 85 mph on mapped highways[2]. Edmunds found it keeps the car well-centered while accelerating and braking smoothly. For long interstate slogs, this is genuinely useful technology—not a gimmick. The high-resolution surround-view camera system helps navigate tight spaces safely with this 212-inch behemoth[2].
Standard safety equipment includes automated emergency braking with pedestrian detection and lane-departure warning with lane-keeping assist[1]. Want the hands-free Highway Assistant? That requires the Driving Assistance Pro package ($2,100)[1]. Few advanced driver-assistance features come standard—a common Edmunds criticism[2].
BMW includes three years or 36,000 miles of complimentary scheduled maintenance—a perk that Mercedes-Benz and Audi don't match[1]. Given BMW's typical maintenance costs, that's meaningful savings. The Genesis G90 matches BMW's free maintenance but adds longer warranty terms[1].
Warranty coverage runs four years or 50,000 miles for basic and powertrain—standard for German flagships, but Genesis and Lexus beat this easily.
Edmunds buying tips for January 2026 suggest the market price falls 3-4% below MSRP, saving $3,326-$4,275 depending on trim[2]. Military members and recent college grads qualify for an additional $1,000 discount. Special financing runs as low as 2.99% APR for 36-60 month terms[2].
The 750e xDrive plug-in hybrid typically sits longer on dealer lots (92+ days median), suggesting more negotiation room on that variant[2]. If you're considering the PHEV, use that leverage.
Leasing the 740i runs approximately $1,359 monthly with $6,359 due at signing[2]. Used 7-Series pricing starts around $84,566 with limited nationwide inventory[2]. The BMW 5-Series delivers similar tech in a more affordable package if you don't need flagship dimensions.
Strengths
Weaknesses
The 2026 BMW 7-Series makes the most sense when viewed as a tech showcase with wheels attached. That sounds like faint praise, but it's not—few cars integrate this much technology this seamlessly into a genuinely luxurious package. The Theater Screen, the Sky Lounge roof, the hands-free highway driving: these aren't gimmicks. They're features that transform long drives into something almost enjoyable.
But this car demands you meet it on its terms. If touchscreens frustrate you, if "lifeless steering" sounds like a dealbreaker, or if ride quality matters more than gadgetry—alternatives exist. The Mercedes S-Class rides smoother. The Genesis G90 costs less and includes longer warranty coverage. The Audi A8 splits the difference with a more conservative design.
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