Yes, Audi charges for navigation-related services after an initial trial period[1]. The basic Audi Connect NAV subscription costs $15 per month or $150 per year, while the more comprehensive Function on Demand navigation package runs $80 per month or $800 per year[1][2]. However, free alternatives like Apple CarPlay and Android Auto work on all modern Audi vehicles with no subscription required.
Audi's navigation system involves two separate components that often confuse buyers: the hardware (MMI Navigation Plus) and the connected services (Audi Connect subscriptions).
MMI Navigation Plus refers to the physical navigation system hardware built into the vehicle. This includes the high-resolution display, satellite-view mapping capability, and integration with the Virtual Cockpit[3]. On some Audi models, MMI Navigation Plus comes standard (typically Prestige trims), while on others it is a $1,500 factory option[3].
Audi Connect refers to the subscription services that provide real-time traffic data, Google Earth integration, online map updates, and connected features[1]. Even if your Audi has the navigation hardware installed, many advanced features require an active Audi Connect subscription to function.
New Audi vehicles include a complimentary six-month trial of Audi Connect services[4]. After this period expires, ongoing subscription fees apply to maintain access to connected navigation features.
For buyers researching Audi technology features, see our guides on whether Audi charges for Apple CarPlay and Audi Advanced Key features.
Audi offers multiple subscription tiers with different features and price points:
| Plan | Monthly Cost | Annual Cost | Key Features |
|---|---|---|---|
| Audi Connect NAV | $15/month[1] | $150/year[1] | Navigation, traffic light info |
| Audi Connect PLUS | $25/month[1] | $250/year[1] | In-vehicle Wi-Fi, Amazon Alexa |
| Function on Demand (MMI Nav Plus) | $80/month[2] | $800/year[2] | Full navigation system activation |
The basic NAV subscription ($15/month or $150/year) provides access to online navigation services including real-time traffic information, Google satellite imagery, and traffic light timing data[1]. This plan requires your vehicle to already have the MMI Navigation Plus hardware installed.
Audi currently offers a promotional annual rate that provides 12 months for the price of 10 when purchasing yearly subscriptions on Model Year 2024 and newer vehicles[1].
The PLUS tier ($25/month or $250/year) includes everything in the NAV plan plus in-vehicle Wi-Fi hotspot capability and Amazon Alexa integration[1]. The Wi-Fi allows passengers to connect devices to the internet using the vehicle's built-in data connection.
For vehicles that did not come with MMI Navigation Plus from the factory, Audi offers Function on Demand activation[2]. This subscription-based approach lets owners add the navigation system after purchase for $80 per month or $800 per year[2].
Some dealers also offer a one-time $1,500 payment to permanently activate navigation on capable vehicles[5]. This option may be more cost-effective for owners planning to keep their vehicle long-term.
If you choose not to subscribe to Audi Connect services, your navigation system still functions—but with limitations:
Still available without subscription:
Unavailable without subscription:
Many Audi owners report that the built-in navigation without Audi Connect subscription is less useful than free smartphone alternatives due to the lack of live traffic data[6].
The practical question for most Audi owners is whether the built-in navigation system justifies its cost compared to free smartphone alternatives.
| Feature | Audi MMI Navigation | Apple CarPlay/Android Auto |
|---|---|---|
| Cost | $150-$800/year[1][2] | Free |
| Virtual Cockpit Display | Yes | No[6] |
| Head-Up Display | Yes | No |
| Traffic Data | Requires subscription | Free via Google/Waze |
| Map Updates | Requires subscription | Automatic |
| Voice Control | Built-in | Siri/Google Assistant |
The primary advantage of Audi's built-in system is integration with the Virtual Cockpit and head-up display[6]. Navigation directions, upcoming turns, and map views appear directly in the driver's instrument cluster and (if equipped) on the windshield HUD. Apple CarPlay and Android Auto display only on the center MMI screen—not in the Virtual Cockpit[6].
For drivers who prefer keeping navigation information directly in their line of sight, this integration may justify the subscription cost.
Smartphone navigation through Google Maps, Apple Maps, or Waze offers several practical benefits:
Multiple Audi owners on forums report that after trying both systems, they prefer smartphone navigation despite losing Virtual Cockpit integration[7]. One owner with both a 2022 S3 (with navigation) and 2023 Q5 (without) noted there is absolutely no need or benefit to having Audi Nav since Google Maps is free and provides a better experience[7].
Beyond subscription services, Audi charges for navigation map updates on some systems. Map data becomes outdated as roads change, new businesses open, and addresses are added.
Map update options:
Audi Connect subscribers with the NAV plan receive over-the-air map updates as part of their subscription[1].
For owners wondering about other Audi technology costs, see our articles on where Audi can be serviced and Audi longevity expectations.
The value of Audi's navigation subscription depends on individual priorities:
Consider subscribing if you:
Skip the subscription if you:
At $150 per year for the basic NAV plan, the cost is modest compared to other vehicle subscriptions[1]. However, many owners find smartphone navigation superior in functionality and prefer to avoid ongoing fees for features their phone provides free.
Please share by clicking this button!
Visit our site and see all other available articles!