The BMW Premium Package bundles popular comfort and technology features including head-up display, heated steering wheel, heated front seats, Comfort Access keyless entry, and panoramic moonroof as core components[1]. Package pricing ranges from $1,750 to $3,400 depending on the model, with the 2025 BMW X3 Premium Package priced at $3,400[2] and the BMW i4 at $1,750[3]. Contents vary significantly between models, so buyers should verify specific inclusions for their vehicle.
Most BMW Premium Packages share several key features that distinguish them from the base Convenience Package[1]:
The head-up display projects critical driving information—including speed, navigation directions, speed limits, and driver assistance data—directly onto the windshield[4]. This technology allows drivers to monitor essential information without taking their eyes off the road, significantly improving safety during highway driving.
BMW's heated steering wheel reaches optimal temperature within approximately 90 seconds, with the entire circumference of the wheel providing heat[4]. Three heat settings allow personalization, making cold-weather starts considerably more comfortable.
Multi-level heated front seats complement the steering wheel, with three-stage heating that warms both cushion and backrest surfaces[1]. The system can remember preferences through driver profiles and automatically activate when remote start is used.
Comfort Access enables hands-free unlocking by simply approaching the vehicle with the key in your pocket[1]. The system also enables hands-free trunk opening—wave your foot under the rear bumper to open the liftgate without touching it.
Remote Engine Start allows climate pre-conditioning from up to 300 feet away, running for up to 15 minutes to heat or cool the interior based on previous climate settings[4]. This feature integrates with the My BMW app for remote activation from virtually anywhere with cellular connectivity.
The Premium Package contents and pricing vary significantly across BMW's lineup:
| Model | Premium Package Price | Key Inclusions |
|---|---|---|
| 2025 BMW X3 | $3,400[2] | HUD, heated steering wheel, panoramic sunroof, remote start, Comfort Access, Parking Assistant Plus, Active Cruise Control[4] |
| 2025 BMW X4 | ~$3,400 | HUD, heated steering wheel, remote engine start, Convenience Package features[5] |
| 2025 BMW i4 | $1,750[3] | Heated steering wheel, HUD, Harman Kardon sound system, unique cabin sounds[3] |
| 2025 BMW 3 Series | ~$3,200 | All Convenience Package items plus heated seats, HUD, heated steering wheel, larger digital displays[1] |
| BMW X5 | ~$3,400-$3,800 | HUD, Harman Kardon audio, adaptive LED headlights, remote start[6] |
For SUV-specific information, see our BMW X3 and BMW X5 guides.
Understanding the difference between these two packages helps buyers make informed decisions[1]:
| Feature | Convenience Package | Premium Package |
|---|---|---|
| Comfort Access keyless entry | Yes | Yes |
| Power lumbar support | Yes | Yes |
| Panoramic moonroof | Yes | Yes |
| Proximity keyless entry/start | Yes | Yes |
| Remote engine start | Some models[5] | Yes |
| Head-up display | No | Yes |
| Heated steering wheel | No | Yes |
| Heated front seats | No | Yes |
| Harman Kardon audio (some models) | No | Yes |
| Price range | $1,400-$1,800[2] | $1,750-$3,400[2] |
The Premium Package essentially includes everything from the Convenience Package plus additional comfort and technology features[1].
For buyers considering higher-tier options, the Executive Package builds upon the Premium Package[1]:
The value proposition depends on driving habits and climate:
Strong value if you:
Less essential if you:
When purchased as individual options, the features in the Premium Package often cost more than the bundled price. For example, on the 2025 BMW X3, heated steering wheel alone costs $200[2], and the Harman Kardon audio system costs $875[2]—combining these with HUD and other features makes the $3,400 package competitive.
For more on BMW ownership costs, see our BMW maintenance cost guide.
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