What Is More Expensive: BMW or Mercedes?

Mercedes-Benz is more expensive than BMW in nearly every cost category. Mercedes has a higher average transaction price ($75,700 vs $69,924), higher annual insurance costs ($3,625 vs $4,636 depending on source), and higher annual maintenance costs ($900-$1,400 vs $1,000-$1,700)[1][2]. However, BMW has significantly higher 10-year cumulative maintenance costs ($17,800 vs $12,900)[3]. For model-to-model comparisons, both brands are often within $1,000-$2,000 of each other at MSRP[4].

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Purchase Price Comparison

Average Transaction Prices (2024-2025)

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BrandAvg. Transaction Price (Oct 2024)Avg. Transaction Price (Sept 2025)Year-over-Year Change
Mercedes-Benz$75,700[1]$73,205[5]-3.3%
BMW$69,924[1]$68,898[5]-1.5%
Industry Average$48,724[6]~$50,000[1]+2.6%
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Mercedes-Benz buyers pay approximately $5,800 more on average than BMW buyers[1]. Both brands command significant premiums over the industry average—Mercedes costs 56% more, while BMW costs 43% more than the typical new vehicle[6].

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MSRP by Segment (2025)

SegmentBMW ModelBMW MSRPMercedes ModelMercedes MSRPDifference
Compact Sedan3 Series$48,675[4]C-Class$49,600[4]+$925 Mercedes
Compact Sedan (entry)330i$45,950[7]C 300$46,950[7]+$1,000 Mercedes
Mid-Size SUVX5$68,000[8]GLE$72,000[8]+$4,000 Mercedes
Full-Size Sedan7 Series$93,300S-Class$117,350+$24,050 Mercedes
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The price gap widens significantly in higher-end segments, with the Mercedes S-Class commanding a $24,000 premium over the BMW 7 Series[4].

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Ownership Cost Comparison

Annual Maintenance Costs

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SourceBMWMercedes-BenzDifference
Foreign Affairs Auto[2]$1,000-$1,700/year$900-$1,400/yearBMW higher
WhoCanFixMyCar (UK)[9]£213/full service£220/full serviceMercedes higher
RepairPal[10]$968/year$908/yearBMW higher
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The data shows mixed results depending on the source and region[2]. In the US, BMW tends to have higher annual repair costs ($968 vs $908)[10]. In the UK, Mercedes has slightly higher service costs[9].

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10-Year Total Maintenance Costs

Brand10-Year CostCost per Year
BMW$17,800[3]$1,780
Mercedes-Benz$12,900[3]$1,290
Audi$12,400[3]$1,240
Cadillac$12,500[3]$1,250
Toyota (reference)$5,500[3]$550
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BMW has significantly higher long-term maintenance costs—38% more than Mercedes over a 10-year ownership period[3]. This represents an additional $4,900 in maintenance expenses.

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For more BMW cost information, see our BMW maintenance cost guide.

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Insurance Costs

BrandAvg. Monthly (Full Coverage)Avg. Annualvs. National Avg.
BMW$242[11]$2,904+25%
Mercedes-Benz~$302[12]~$3,625+55%
National Average$193[11]$2,316
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Mercedes-Benz vehicles cost approximately $720 more per year to insure than equivalent BMW models[12]. CarEdge ranks Mercedes-Benz 11th among luxury brands for insurance costs ($3,625 annually) while BMW ranks lower at 14th ($4,636 annually) using different methodology[12].

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Most/Least Expensive BMW Models to Insure:

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ModelAvg. Monthly (Full Coverage)
M4 (most expensive)$321[11]
X5$221[11]
3 Series$237[11]
Z4 (least expensive)$190[11]
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Depreciation Comparison

5-Year Depreciation Rates

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Model ClassBMW Residual ValueMercedes Residual ValueBetter Value Retention
Compact (3 Series vs C-Class)49%[13]48%[13]BMW (+1%)
Mid-Size (5 Series vs E-Class)43%[13]50%[13]Mercedes (+7%)
Full-Size (7 Series vs S-Class)38%[13]42%[13]Mercedes (+4%)
SUV (X5 vs GLE)48%[13]38%[13]BMW (+10%)
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Mercedes generally holds value better for sedans, while BMW SUVs outperform Mercedes SUVs in resale value[13]. The E-Class notably retains 50% of its value after five years, compared to just 43% for the 5 Series[13].

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Year-by-Year Depreciation

YearBMW Value RetainedMercedes Value Retained
181%[13]82%[13]
357%[13]55%[13]
545%[13]44%[13]
733%[13]36%[13]
1022%[13]25%[13]
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Mercedes maintains a slight depreciation advantage in later years, with vehicles retaining 3% more value by year 10[13]. This difference can translate to $2,000-$5,000 on a $60,000 vehicle.

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Total Cost of Ownership: 5-Year Example

Comparing a BMW 330i vs Mercedes C 300 over 5 years:

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Cost CategoryBMW 330iMercedes C 300
Purchase Price (MSRP)$45,950[7]$46,950[7]
5-Year Depreciation (55%)-$25,273-$25,823
5-Year Maintenance~$8,900[3]~$6,450[3]
5-Year Insurance~$14,520[11]~$18,125[12]
Total 5-Year Cost~$48,693~$50,398
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The BMW 330i costs approximately $1,700 less over 5 years of ownership despite similar purchase prices[3][11]. This advantage comes primarily from lower insurance costs, partially offset by higher maintenance expenses.

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For more information on Mercedes costs, see our Mercedes maintenance cost guide.

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Which Brand Offers Better Value?

BMW Advantages

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  • Lower average transaction price ($69,924 vs $75,700)[1]
  • Lower insurance costs for most models[11]
  • Better SUV resale values[13]
  • Lower entry prices in most segments[4]
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Mercedes Advantages

  • Lower 10-year maintenance costs ($12,900 vs $17,800)[3]
  • Better sedan resale values (E-Class, S-Class)[13]
  • Stronger brand prestige in luxury segment
  • More competitive financing rates at times[14]
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Key Takeaways

  • Mercedes-Benz has a higher average transaction price than BMW ($75,700 vs $69,924), making it approximately $5,800 more expensive to purchase on average
  • BMW has significantly higher 10-year maintenance costs ($17,800 vs $12,900 for Mercedes), adding nearly $5,000 in ownership expenses
  • BMW is generally cheaper to insure ($242/month vs ~$302/month for Mercedes), saving approximately $720 annually
  • Mercedes sedans hold value better (E-Class retains 50% vs 43% for 5 Series), while BMW SUVs depreciate more slowly than Mercedes SUVs
  • For equivalent models, the actual MSRP difference is often within $1,000-$2,000, making total cost of ownership more important than purchase price alone
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Frequently Asked Questions

Is BMW or Mercedes more expensive to buy?

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Which costs more to maintain over time: BMW or Mercedes?

Do BMW or Mercedes hold their value better?

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Which is cheaper to insure: BMW or Mercedes?

Are luxury German cars worth the extra cost over Japanese brands?

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References

  1. CarScoops. (2025). Average New Car Price Breaks $50,000 Barrier For The First Time.https://www.carscoops.com/2025/10/average-transaction-price-tops-50000-for-the-first-time/
  2. Foreign Affairs Auto. (2025). BMW vs Mercedes vs Audi | Maintenance Guide for Florida.https://foreignaffairsauto.com/bmw-vs-mercedes-vs-audi-comparative-maintenance-guide-for-florida-drivers/
  3. Hance's European. (2025). Comparing the Most Costly vs Affordable Luxury Car Maintenance.https://www.hanceseuropean.com/costly-affordable-luxury-cars-maintain/
  4. TrueCar. (2024). BMW 3 Series vs. Mercedes-Benz C-Class Comparison.https://www.truecar.com/compare/bmw-3-series-vs-mercedes-benz-c-class/
  5. Cox Automotive / Kelley Blue Book. (2024). July 2024 Kelley Blue Book Average Transaction Price Tables.https://www.coxautoinc.com/wp-content/uploads/2024/08/July-2024-Kelley-Blue-Book-Average-Transaction-Price-tables.pdf
  6. Kelley Blue Book. (2024). New-Vehicle Prices Climb in November.https://mediaroom.kbb.com/2024-12-11-Kelley-Blue-Book-Report-New-Vehicle-Prices-Climb-in-November
  7. Cars.com. (2024). 2024 Mercedes-Benz C-Class vs. 2025 BMW 330 Comparison.https://www.cars.com/research/compare/?vehicles=mercedes_benz-c_class-2024%2Cbmw-330-2025
  8. YouTube - Car Review. (2025). BMW X5 vs Mercedes GLE Comparison.https://www.youtube.com/watch?v=eyZkNwjjmMw
  9. WhoCanFixMyCar. (2024). Audi vs BMW vs Mercedes: Which costs the most to maintain?https://www.whocanfixmycar.com/advice/bmw-vs-audi-vs-mercedes-which-costs-most-to-maintain
  10. RepairPal. (2025). BMW Reliability Ratings.https://repairpal.com/reliability/bmw
  11. Compare.com. (2025). BMW Car Insurance Costs & Cheapest Companies in 2025.https://www.compare.com/auto-insurance/vehicles/bmw
  12. CarEdge. (2025). Ranking the Least Expensive Luxury Cars to Insure.https://caredge.com/ranks/insurance/luxury/least-expensive
  13. YourGreatCar. (2022). BMW vs Mercedes: Depreciation Comparison.https://yourgreatcar.com/bmw-vs-mercedes-depreciation-comparison/
  14. Bimmerpost Forums. (2024). Seriously considering trading in my 2024 GLE 350 for a BMW discussion.https://g05.bimmerpost.com/forums/showthread.php?t=2146858
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