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The 2023 BMW 8-Series features a styling refresh with a standard illuminated kidney grille, updated front bumper design, and new color options, starting at $87,500 for the 840i and reaching $108,500+ for the M850i xDrive[1]. This luxury grand tourer delivers compelling performance with BMW’s proven 335-horsepower turbocharged inline-six or the powerful 523-horsepower twin-turbo V8, positioning itself competitively against rivals like the Lexus LC 500 and Mercedes-Benz S-Class Coupe[2].
Consumer Reports predicts “about average reliability” for the 2023 model based on BMW’s brand performance, while the updated iDrive system now features a larger 12.3-inch touchscreen display[3]. For American luxury car buyers, the 2023 8-Series offers meaningful updates to an established platform with proven powertrains and comprehensive luxury amenities.
Overview of the 2023 BMW 8-Series
What’s New for 2023
The 2023 model year brings several notable styling and technology updates that enhance the 8-Series’ visual appeal and user experience[1]:
Key 2023 Updates:
- Standard illuminated kidney grille across all trim levels for distinctive nighttime presence
- Redesigned front bumper with subtle aesthetic refinements and improved aerodynamics
- New wheel designs ranging from 19-inch to 20-inch configurations
- Fresh metallic paint colors including Skyscraper Grey, San Remo Green, and Portimao Blue
- Larger 12.3-inch touchscreen replacing the previous 10.3-inch display for enhanced usability
The M850i receives additional updates including aerodynamic side mirrors borrowed from M8 models and a commemorative M badge celebrating BMW M’s 50th anniversary. Inside, the enhanced iDrive system provides improved functionality for American drivers who prioritize advanced technology integration.
Key Competitors and Market Position
The 2023 8-Series competes in the ultra-competitive luxury grand touring segment against formidable rivals from German and Japanese manufacturers[2]:
| Competitor | Starting Price | Base Power | Key Advantage |
|---|---|---|---|
| BMW 8-Series | $87,500 | 335 hp | Updated technology and styling |
| Lexus LC 500 | $98,150 | 471 hp | Superior reliability reputation |
| Mercedes S-Class Coupe | $118,900 | 429 hp | Ultimate luxury refinement |
| Porsche 911 Carrera | $106,100 | 379 hp | Pure sports car dynamics |
The 8-Series maintains a significant price advantage over most competitors, undercutting the Mercedes S-Class Coupe by over $31,000 while offering comparable luxury amenities and performance capabilities. This positioning makes it attractive for buyers seeking German luxury grand touring capabilities without the ultimate premium pricing.
Body Styles and Target Demographics
BMW offers three distinct body configurations to accommodate different lifestyle preferences and usage patterns in the American market:
- Coupe: Traditional two-door sports coupe with optimal structural rigidity and pure design
- Convertible: Sophisticated soft-top mechanism with minimal styling compromise ($9,000-10,000 premium)
- Gran Coupe: Four-door configuration providing practical rear passenger access and enhanced family utility
Target buyer demographics include:
- High-income professionals earning $150,000+ annually seeking weekend luxury performance
- Affluent empty nesters prioritizing style and driving enjoyment over family practicality
- BMW brand enthusiasts who appreciate the marque’s grand touring heritage and technology leadership
The Gran Coupe variant particularly appeals to American buyers who desire coupe styling with four-door practicality, making it suitable for occasional rear passenger transport while maintaining the distinctive 8-Series aesthetic appeal.
2023 BMW 8-Series Engine and Performance
840i Turbocharged Inline-Six Analysis
The base 840i utilizes BMW’s highly regarded B58 3.0-liter turbocharged inline-six engine, renowned for its reliability and smooth power delivery characteristics[1]:
| 840i Engine Specifications | Performance Details |
|---|---|
| Power Output | 335 horsepower at 6,500 rpm |
| Torque Production | 368 lb-ft from 1,600-4,500 rpm |
| Acceleration (0-60 mph) | 4.7 seconds |
| Fuel Economy | 21 city/29 highway/25 combined mpg |
| Drive Configuration | RWD standard, xDrive AWD available |
The B58 engine has earned a strong reputation among automotive enthusiasts for its robust construction and excellent long-term reliability. Real-world testing consistently demonstrates smooth power delivery with a broad torque curve that makes highway cruising effortless while providing adequate acceleration for most American driving scenarios.
M850i Twin-Turbo V8 Capabilities
The M850i xDrive features a twin-turbocharged 4.4-liter V8 that dramatically transforms performance capabilities and driving dynamics[1]:
| M850i V8 Performance | Specifications |
|---|---|
| Power Output | 523 horsepower at 6,000 rpm |
| Torque Production | 553 lb-ft from 1,800-4,600 rpm |
| Acceleration (0-60 mph) | 3.6 seconds |
| Fuel Economy | Lower than 840i (exact figures vary) |
| Standard Features | xDrive AWD, launch control, adaptive suspension |
The V8’s twin turbochargers provide immediate throttle response with minimal lag, delivering supercar-level acceleration wrapped in luxury grand touring comfort. Understanding how long it takes to buy a car becomes important when considering the M850i’s performance capabilities and dealer availability.
M8 Competition Ultimate Performance
The flagship M8 Competition represents the pinnacle of 8-Series performance engineering with track-focused capabilities[1]:
- 617-horsepower M-tuned V8 delivering exceptional acceleration and top speed capability
- 3.0-second 0-60 acceleration rivaling dedicated supercars and exotic vehicles
- M xDrive all-wheel drive system with rear-biased torque distribution for optimal handling dynamics
- Launch control technology ensuring consistent performance delivery in various conditions
- Track-oriented suspension balancing daily comfort with weekend performance capabilities
The M8 Competition appeals to enthusiasts who demand maximum performance while maintaining the luxury amenities expected in this premium segment.
2023 BMW 8-Series Trim Levels and Pricing
840i Value Analysis and Standard Equipment
The entry-level 840i starts at $87,500 and provides substantial standard equipment that justifies the premium luxury positioning[1]:
| 840i Standard Equipment | Features Included |
|---|---|
| Performance | 335hp inline-six, M Sport differential, adaptive suspension |
| Technology | 12.3″ touchscreen, wireless Apple CarPlay, head-up display |
| Luxury | Heated leather seats, ambient lighting, Harman Kardon audio |
| Exterior | Illuminated kidney grille, LED headlights, 19-inch wheels |
Popular option packages for 2023 include:
- M Sport Package Professional (Coupe only): Dark grille elements, black brake calipers, enhanced aerodynamics
- Driving Assistance Professional: Advanced safety and semi-autonomous features
- Premium audio upgrades: Bowers & Wilkins Diamond surround sound system
The 840i represents excellent value for buyers seeking authentic 8-Series luxury and technology without the complexity and costs associated with V8 performance.
M850i xDrive Premium Features and Justification
The M850i xDrive commands approximately $108,500+ and includes significant performance upgrades and luxury enhancements[1]:
| M850i Additional Features | Premium Enhancements |
|---|---|
| Performance | 523hp twin-turbo V8, xDrive AWD, launch control |
| Exterior | 20-inch bi-color wheels, M aerodynamic elements, quad exhaust |
| Interior | Enhanced sport seats, premium trim materials |
| Technology | Advanced driving modes, active roll stabilization |
The approximately $21,000 premium over the base 840i provides substantial performance gains (188 additional horsepower) and luxury amenities that justify the investment for buyers prioritizing maximum acceleration and prestige within the 8-Series lineup.
M8 Competition and Special Editions
The flagship M8 Competition represents the ultimate 8-Series expression with pricing starting around $138,800+[1]:
- 617-horsepower M-tuned V8 delivering track-ready performance capabilities
- Carbon fiber interior elements and exclusive M design cues throughout the cabin
- M-specific suspension tuning optimized for both track performance and daily comfort
- Limited Edition appeal enhancing exclusivity and potential future collector value
Special Edition Highlight: The exclusive 8 X Jeff Koons collaboration model priced at $350,995 features unique exterior paint and artist-designed interior elements, targeting collectors and art enthusiasts seeking the ultimate expression of automotive luxury and artistic collaboration.
Interior Design and Technology Features
Cabin Materials and Comfort Quality
The 2023 8-Series interior demonstrates BMW’s commitment to luxury craftsmanship with premium materials and excellent build quality[1]:
| Interior Quality Elements | Premium Features |
|---|---|
| Seating Materials | Merino leather with multiple color combinations available |
| Trim Options | Wood, aluminum, and carbon fiber accents |
| Comfort Features | Heated/ventilated seats, multi-zone climate control |
| Build Quality | Excellent fit and finish rivaling segment leaders |
Front seat comfort ranks among the segment’s best for long-distance touring, with excellent lateral support and multiple adjustment options. However, rear seats remain limited in space, making them suitable primarily for children or short trips. The Gran Coupe variant offers the most rear passenger accommodation within the 8-Series lineup.
Updated iDrive Infotainment System
The 2023 model year introduces a larger 12.3-inch touchscreen display that significantly improves the infotainment experience[1]:
| Technology Features | Capabilities |
|---|---|
| Display Size | 12.3-inch touchscreen (upgraded from 10.3-inch) |
| Connectivity | Wireless Apple CarPlay, Wi-Fi hotspot, wireless charging |
| Control Methods | Touchscreen, rotary controller, voice commands, gesture control |
| Notable Limitation | Android Auto not available |
The larger display enhances visibility and usability, particularly beneficial for American drivers who frequently use navigation and entertainment systems during longer commutes. According to automotive experts at Autvex, the upgraded iDrive system represents a meaningful improvement in daily usability.
Audio Systems and Luxury Amenities
Audio system options cater to different listening preferences and budget considerations:
- Standard Harman Kardon: 16-speaker system providing adequate performance for most users
- Bowers & Wilkins upgrade: Premium sound system with exceptional clarity and power output
- Ambient lighting: Customizable multi-color options throughout the cabin interior
- Climate amenities: Heated steering wheel, heated armrests, and dual-zone automatic climate control
Glass controls are available as an optional upgrade, providing an even more luxurious interior aesthetic that enhances the premium ownership experience for buyers who prioritize ultimate refinement.
Exterior Style and Color Options
2023 Styling Updates and Visual Impact
The 2023 model year styling refresh enhances the 8-Series’ visual presence with several key improvements[1]:
| Styling Updates | Visual Enhancements |
|---|---|
| Front Fascia | Updated bumper design with improved aerodynamics |
| Kidney Grille | Standard illuminated grille across all trim levels |
| Lighting | Icon Adaptive LED headlights with enhanced functionality |
| Proportions | Maintained classic grand tourer silhouette and stance |
The standard illuminated kidney grille represents the most significant visual update, providing distinctive nighttime presence that enhances the 8-Series’ premium appearance. The Gran Coupe variant benefits particularly from these updates, as the four-door configuration gains additional visual sophistication.
Paint Colors and Wheel Package Options
2023 introduces an expanded color palette with several new metallic options[1]:
| Color Categories | Available Options |
|---|---|
| New Colors | Skyscraper Grey, San Remo Green, Portimao Blue metallic |
| Frozen Finishes | Frozen Tanzanite Blue, Frozen Pure Grey metallic |
| Standard Options | Alpine White, Jet Black, various metallic choices |
| BMW Individual | Exclusive colors for ultimate personalization |
Wheel design options range from 19-inch standard configurations to optional 20-inch bi-color designs that enhance the 8-Series’ athletic appearance. Performance-oriented packages include lightweight designs that reduce unsprung weight while maintaining visual appeal.
Body Style Comparison and Practicality
Each body configuration serves different aesthetic preferences and functional requirements:
- Coupe: Purest design interpretation with optimal proportions and maximum structural rigidity
- Convertible: Sophisticated soft-top mechanism with elegant lines when raised or lowered ($9,000-10,000 premium)
- Gran Coupe: Four-door practicality while maintaining distinctive coupe styling characteristics
Structural considerations show the Coupe providing the quietest cabin and most precise handling, while the Gran Coupe offers the best compromise between style and practicality for buyers requiring occasional rear passenger transportation.
Safety Features and Driver Assistance
Standard Safety Equipment Across Trims
The 2023 8-Series includes essential safety features as standard equipment, though some advanced systems require optional packages[3]:
| Standard Safety Features | Protection Systems |
|---|---|
| Collision Avoidance | Forward collision warning with automatic emergency braking |
| Lane Management | Lane departure warning (advanced systems optional) |
| Lighting | Icon Adaptive LED headlights with automatic beam control |
| Protection | Multiple airbags and high-strength safety cage construction |
However, many advanced driver assistance features that come standard on some competitors require optional packages on the 8-Series, representing a notable limitation for safety-conscious buyers.
Optional Advanced Driver Assistance
BMW offers comprehensive driver assistance packages for enhanced safety and convenience[1]:
| Package | Key Features |
|---|---|
| Driving Assistance Professional | Semi-autonomous highway driving, surround view cameras |
| M Technology Package | Enhanced performance systems and displays |
Professional package features include:
- Adaptive cruise control with stop-and-go functionality
- Lane-keeping assistance for highway driving comfort
- Blind spot monitoring with lane change warnings
- Parking Assistant Plus for automated parking maneuvers
Crash Test Ratings and Insurance Factors
Current safety evaluation status shows limited testing for the 2023 model year[3]:
- NHTSA rating: Not yet tested for 2023 model year
- IIHS evaluation: Not yet evaluated by Insurance Institute for Highway Safety
- Consumer Reports: Predicts “about average” safety performance based on brand history
- Insurance considerations: Premium costs typical for luxury vehicle segment
Understanding what happens when cars are totaled helps luxury car buyers prepare for insurance decisions in this premium segment where repair costs can be substantial.
Ownership Costs and Reliability Analysis
New Car Purchase Price vs Competitor Value
Competitive pricing analysis reveals the 8-Series’ strong value proposition in the luxury grand touring market[2]:
| Model | Starting MSRP | Horsepower | Value Assessment |
|---|---|---|---|
| BMW 840i | $87,500 | 335 hp | Exceptional entry price |
| Lexus LC 500 | $98,150 | 471 hp | Higher power, premium pricing |
| Mercedes S-Class Coupe | $118,900 | 429 hp | Ultimate luxury refinement |
| Porsche 911 Carrera | $106,100 | 379 hp | Sports car focus |
Current market conditions show limited dealer incentives with most transactions occurring near MSRP, making effective negotiation skills important for optimal pricing. Lease programs may provide attractive monthly payments for qualified buyers with excellent credit profiles.
Reliability Expectations and Maintenance Costs
Consumer Reports and industry analysts provide cautiously optimistic reliability outlook for the 2023 model year[3]:
| Reliability Metrics | Predictions and Coverage |
|---|---|
| Consumer Reports | “About average reliability” prediction based on BMW brand score |
| BMW Warranty | 4 years/50,000 miles comprehensive coverage |
| Complimentary Maintenance | 3 years/36,000 miles scheduled service included |
| Roadside Assistance | 4 years/unlimited miles emergency support |
Expected annual maintenance costs typically range from $1,500-2,500 depending on mileage, usage patterns, and service requirements. The inline-six B58 engine generally demonstrates better long-term reliability than the more complex twin-turbo V8 configuration.
Used Car Market Analysis and Depreciation
Current used car market conditions and depreciation patterns show typical luxury vehicle value decline[4]:
Depreciation characteristics:
- First year: 15-20% depreciation typical for luxury grand touring vehicles
- Three years: Expect 45-55% value retention based on luxury coupe segment averages
- Five years: The 8-Series is predicted to be among the fastest depreciating luxury vehicles
- Market factors: Strong competition and limited collector appeal affect resale values
Used 2023 model availability: Currently limited due to recent production, with most examples showing low mileage and full dealer service records. Choosing good mileage for used cars becomes relevant when considering certified pre-owned alternatives.
Buying Recommendations and Final Verdict
Ideal Buyer Profile for 2023 BMW 8-Series
The perfect 2023 8-Series buyer exhibits specific characteristics that align with the vehicle’s capabilities and limitations:
| Buyer Characteristics | Ideal Match Level |
|---|---|
| Annual Income | $150,000+ household income strongly recommended |
| Family Status | Empty nesters or couples without regular child transport needs |
| Driving Preferences | Mix of highway touring and spirited weekend drives |
| Brand Loyalty | BMW enthusiasts or luxury grand tourer newcomers |
Daily practicality limitations make the 8-Series unsuitable for families requiring significant cargo capacity or frequent rear passenger transport. The low roofline and limited storage favor buyers who prioritize style, performance, and technology over utility considerations.
840i vs M850i vs M8 Decision Framework
Choosing between engine options depends on individual priorities, usage patterns, and budget considerations:
| Decision Factor | 840i Advantage | M850i Advantage | M8 Competition |
|---|---|---|---|
| Purchase Price | $21,000+ savings over M850i | Significant performance gains | Ultimate exclusivity |
| Fuel Economy | Superior efficiency | Moderate consumption | Performance-focused |
| Insurance Costs | Lower premiums | Moderate increase | Highest premiums |
| Performance | Adequate for touring | Supercar acceleration | Track-ready capability |
| Reliability | Proven inline-six | More complex V8 | Maximum complexity |
Most buyers will find the 840i provides sufficient performance for luxury grand touring while offering better fuel economy and lower total ownership costs throughout the ownership experience.
Overall Rating and Alternative Recommendations
The 2023 BMW 8-Series earns a strong recommendation for buyers seeking refined luxury grand touring with meaningful updates and proven performance credentials. The styling refresh and technology improvements address previous model year limitations.
Primary Strengths:
- Excellent build quality with premium materials and sophisticated technology integration
- Strong performance options from capable inline-six to powerful V8 configurations
- Meaningful 2023 updates including illuminated grille and larger touchscreen display
- Competitive pricing compared to Mercedes-Benz and Porsche alternatives
Notable Limitations:
- Extremely limited rear seat space severely restricts family practicality potential
- No Android Auto compatibility continues to affect Android smartphone users
- Advanced safety features require expensive optional packages unlike some competitors
- Predicted rapid depreciation compared to Lexus and Porsche alternatives
Consider alternatives like the Lexus LC 500 for superior long-term reliability and resale value retention, the Mercedes-Benz S-Class Coupe for ultimate luxury refinement, or the Porsche 911 for pure sports car dynamics and handling precision.
Key Takeaways
- 2023 brings meaningful updates including standard illuminated kidney grille and larger 12.3-inch touchscreen display
- 840i provides excellent value with 335 horsepower, premium features, and better fuel economy at competitive pricing
- M850i delivers supercar performance with 3.6-second acceleration in a luxurious grand touring package
- Pricing advantages over Mercedes S-Class Coupe ($31,000+ savings) make the 8-Series financially attractive
- Technology improvements address previous limitations, though Android Auto remains unavailable
- Gran Coupe offers best practicality with four doors while maintaining distinctive coupe styling
- Rapid depreciation expected makes lease programs potentially more attractive than purchase for many buyers
FAQs
Is the 2023 BMW 8-Series reliable?
Consumer Reports predicts “about average reliability” for the 2023 8-Series based on BMW’s brand performance[3]. The 840i’s proven B58 inline-six typically shows better long-term reliability than the more complex M850i twin-turbo V8. BMW’s comprehensive 4-year/50,000-mile warranty provides coverage during initial ownership periods.
How much does the 2023 BMW 8-Series cost to maintain?
Annual maintenance costs typically range from $1,500-2,500, with M850i models generally costing more due to the complex V8 engine[3]. BMW includes complimentary scheduled maintenance for 3 years/36,000 miles, covering routine services during early ownership. Premium fuel requirements add approximately $400-800 annually compared to regular gasoline.
Should I buy the 840i or M850i version?
Choose the 840i for better fuel economy, lower purchase price ($21,000+ savings), and reduced insurance costs while still enjoying BMW luxury and performance. Select the M850i for exceptional 3.6-second acceleration, maximum prestige, and superior highway passing performance. Most buyers find the 840i sufficient for luxury grand touring needs[1].
Does the 2023 8-Series hold its value well?
The 8-Series is predicted to be among the fastest depreciating luxury vehicles, with rapid value decline compared to Lexus LC 500 and Porsche 911 alternatives[4]. However, the lower initial purchase price partially offsets higher depreciation rates. Consider lease programs as potentially more financially attractive than purchase for many buyers.
How does the 8-Series compare to the Lexus LC 500?
The BMW 8-Series offers better technology integration, lower starting prices ($87,500 vs $98,150), and updated 2023 features, while the Lexus LC 500 provides more powerful base engine (471 vs 335 horsepower) and superior long-term reliability reputation[2]. The BMW emphasizes technology and styling updates, while the Lexus prioritizes dependability and brand reputation.
Is the BMW 8-Series practical for families?
The 8-Series works well for couples but severely limits family practicality due to extremely small rear seats and restricted cargo capacity. The Gran Coupe offers the most family-friendly configuration with four doors, but rear passenger space remains limited. It’s best suited for empty nesters or individuals rather than families with children requiring regular transport[1].
What are the main problems with 2023 BMW 8-Series?
The 2023 model addresses many previous issues with styling and technology updates. Primary concerns include higher-than-average maintenance costs, mandatory premium fuel requirements, absence of Android Auto connectivity, and predicted rapid depreciation. Advanced safety features requiring expensive optional packages also represent a limitation compared to some competitors[3].
Should I buy a new or used 2023 BMW 8-Series?
Used 2023 models remain limited due to recent production, with most examples showing low mileage. New car purchases benefit from full warranty coverage and latest updates, while used examples may offer modest savings. Consider certified pre-owned programs for warranty protection and financing advantages if available examples meet quality standards.
Which body style offers the best value?
The Coupe provides the purest design and optimal structural rigidity, while the Gran Coupe offers the best practicality compromise with four doors and enhanced rear passenger access. The Convertible commands approximately $9,000-10,000 premium but provides unique open-air motoring experience. Choose based on primary usage patterns and passenger requirements[1].
Is the Gran Coupe worth the extra cost?
The Gran Coupe typically costs slightly more than the Coupe but provides significantly enhanced practicality with four doors and improved rear seat access. For buyers who occasionally need rear passenger transport or enhanced cargo accessibility, the Gran Coupe represents the best compromise between 8-Series styling and real-world usability without sacrificing the distinctive coupe aesthetic appeal.
References
- Car and Driver. (2022). 2023 BMW 8-Series Review, Pricing, and Specs. https://www.caranddriver.com/bmw/8-series-2023
- TrueCar. (2024). BMW 8 Series vs. Mercedes-Benz S-Class. https://www.truecar.com/compare/bmw-8-series-vs-mercedes-benz-s-class/
- Consumer Reports. (2023). 2023 BMW 8 Series Reliability. https://www.consumerreports.org/cars/bmw/8-series/2023/reliability/
- What Car. (2025). BMW 8 Series Review 2025, Price & Specs. https://www.whatcar.com/bmw/8-series/coupe/review/n18853
I am a senior automotive analyst at Autvex. Expert vehicle evaluations, in-depth reviews, and objective analysis helping readers make informed automotive decisions with years of industry experience.
