Ford CEO Reveals $30K Electric Vehicle Won’t Be Traditional Pickup Truck

Dearborn, MI — Ford’s highly anticipated $30,000 electric truck is taking an unconventional approach that challenges traditional pickup design, according to CEO Jim Farley.

Speaking on a recent podcast, Farley described the mysterious vehicle as something entirely different from what customers might expect. The automaker is crafting what he calls a “new silhouette” that borrows utility elements from trucks while delivering sports car-like performance.

Breaking Traditional Boundaries

The upcoming electric vehicle will offer more interior space than a Toyota RAV4, America’s top-selling passenger car. That spaciousness comes before factoring in the front trunk and rear cargo bed, giving buyers significantly more utility than typical compact vehicles.

Farley emphasized the vehicle’s performance credentials, confirming rear-wheel drive architecture designed for engaging driving dynamics. The CEO promised the truck will be “very fast” and “super fun to drive,” suggesting Ford is prioritizing excitement alongside practicality.

Revolutionary Digital Experience

Perhaps most intriguingly, Ford is developing what Farley claims will be an unprecedented digital interface. The CEO boasted that the technology package surpasses anything currently available, even compared to cutting-edge Chinese electric vehicles known for their advanced infotainment systems.

This digital-first approach represents Ford’s attempt to differentiate itself in an increasingly crowded electric vehicle marketplace where software capabilities often matter as much as hardware specifications.

Production Timeline and Speculation

Manufacturing is scheduled to begin in 2027 at Ford’s Louisville assembly facility. The vehicle will debut Ford’s flexible electric platform designed to support multiple body styles while maintaining competitive pricing.

Industry observers note that Ford has recently trademarked the “Ranchero” name, historically used on car-based trucks. This filing hints that the new vehicle might revive the compact truck format that disappeared from American roads decades ago, potentially filling a unique niche between traditional cars and full-size pickups.