The 2026 Audi Q9 marks Audi’s first entry into the full-size three-row luxury SUV segment, positioned to compete directly with the BMW X7 and Mercedes-Benz GLS[1]. Expected to start around $90,000 and offer multiple powertrains—including V6, V8, and plug-in hybrid options—the Q9 fills a significant gap in Audi’s lineup for buyers needing genuine adult space in all three rows[2].
Note: As of January 2026, the Q9 has not yet reached full production. This review compiles verified information from official Audi statements, spy shots, and industry reports. Final specifications and pricing may change.
Quick Verdict
The Q9 represents Audi’s most ambitious SUV yet. Built on the new Premium Platform Combustion (PPC) architecture shared with the next-generation Q7, it promises enhanced interior space, towing capacity around 8,000 pounds, and advanced technology[3]. Audi confirmed the model during its 2025 third-quarter financial report[1].
For families who’ve outgrown the Audi Q7—or found its third row too cramped for adults—the Q9 addresses that limitation directly. Early reports suggest a longer wheelbase and more upright roofline than the Q7, maximizing passenger space without the coupe-like styling that compromises headroom in some competitors[4].
Expected Pricing and Trims
| Trim (Expected) | Projected MSRP | Key Features |
|---|---|---|
| Base | ~$90,000 | 2.0T quattro, MMI touchscreen, adaptive cruise[2] |
| Premium Plus | ~$100,000 | 3.0T V6, Bang & Olufsen audio, panoramic roof |
| Prestige | ~$115,000+ | V6 TFSI, HD Matrix LED, massage seats, night vision |
| SQ9 | ~$120,000+ | Twin-turbo V8, sport suspension, S styling[5] |
Audi hasn’t officially confirmed pricing, but industry analysts expect the Q9 to slot between $90,000 and $100,000 at launch—competitive with the BMW X7 xDrive40i ($78,845) and Mercedes-Benz GLS 450 ($84,200) base models when accounting for Audi’s traditionally richer standard equipment[2].
For those tracking what MSRP actually means, keep in mind that dealer markups for new flagship models often inflate real-world prices during the initial launch period.
Powertrain Options
The Q9 will offer multiple engine configurations to suit different buyers:
45 TFSI (Base)
The entry-level powertrain pairs a 2.0-liter turbocharged four-cylinder with mild-hybrid technology, producing approximately 265 horsepower[3]. Adequate for daily driving, though buyers towing boats or trailers may want more power.
55 TFSI (V6)
The volume seller: a 3.0-liter turbocharged V6 delivering around 340 horsepower[3]. This engine has proven reliable across Audi’s lineup and offers a better balance of performance and efficiency for most families.
60 TFSIe (Plug-in Hybrid)
Rumors point to a plug-in hybrid variant combining the twin-turbo V6 with an electric motor for over 460 horsepower and approximately 80 km (50 miles) of electric-only range[3]. This would match competitor offerings from BMW and Mercedes while adding EV commuting capability.
SQ9 (Performance)
Audi Sport is reportedly developing an SQ9 variant with a twin-turbocharged V8, potentially producing up to 631 horsepower[5]. An RSQ9 may follow, though this remains unconfirmed. Both would target buyers cross-shopping the BMW X7 M60i and Mercedes-AMG GLS 63.
All variants will feature Audi’s quattro all-wheel-drive system as standard, paired with an 8-speed automatic transmission[6].
Driving Dynamics and Capability
The Q9’s PPC platform brings several performance enhancements over the outgoing Q7. Optional four-wheel steering should improve maneuverability in tight spaces—a real benefit given the Q9’s length exceeds 5.2 meters[3]. Adaptive air suspension with multiple drive modes will likely be available, adjusting ride height and damping based on conditions.
Towing capacity stands out as a key differentiator. At approximately 8,000 pounds, the Q9 should surpass most competitors in its class[3]. That matters for outdoor enthusiasts towing boats, horse trailers, or campers. Understanding your vehicle’s towing capacity becomes critical before purchasing.
The catch? We won’t know how the Q9 actually drives until independent road tests happen post-launch. Early spy shots suggest Audi is targeting a refined, comfortable ride rather than sporty handling—appropriate for a family-focused flagship.
Interior Space and Technology
Inside, the Q9 prioritizes three-row usability over flashy styling. The longer wheelbase translates directly to improved legroom in the second and third rows, addressing the most common complaint about the Q7[4].
Expected standard features include:
- 10.1-inch MMI touch response infotainment display
- Audi virtual cockpit digital instrument cluster
- Wireless Apple CarPlay and Android Auto
- Adaptive cruise control with lane-keeping assist
- Heated front seats with power adjustment
- Keyless entry and hands-free liftgate
Premium trims add Bang & Olufsen 3D premium audio, panoramic sunroof, ventilated massage seats, ambient lighting, and rear entertainment screens[7]. Audi’s latest MMI system supports voice commands, wireless charging, and multiple USB-C ports throughout the cabin.
Materials should meet Audi’s typically high standards—real leather, genuine wood or aluminum trim, and tight panel gaps throughout. The dashboard design appears to follow Audi’s current horizontal flow aesthetic, integrating screens seamlessly into the dashboard rather than mounting them tablet-style[7].
For buyers who rely on smartphone integration, know that Audi doesn’t charge extra for Apple CarPlay—it’s included standard across most models.
Safety Features
Safety equipment will likely mirror Audi’s current flagship SUVs with some enhancements:
| Feature | Expected Availability |
|---|---|
| Pre sense front (AEB) | Standard |
| Blind-spot monitoring | Standard |
| Rear cross-traffic alert | Standard |
| Adaptive cruise with stop & go | Standard |
| 360-degree camera system | Standard (Premium+) |
| Night vision | Optional |
| Traffic jam assist | Standard |
| Lane departure warning | Standard |
| Head-up display | Optional |
NHTSA and IIHS ratings won’t be available until the Q9 completes crash testing, likely in late 2026. Given Audi’s strong safety record with the Q7 and Q8 platforms, expectations are high[7].
Q9 vs. Competitors
| Specification | 2026 Audi Q9 (Est.) | 2026 BMW X7 | 2026 Mercedes GLS |
|---|---|---|---|
| Starting MSRP | ~$90,000[2] | $78,845 | $84,200 |
| Base Power | 265 hp[3] | 375 hp | 362 hp |
| V6 Power | 340 hp[3] | 375 hp | 362 hp |
| Towing Capacity | ~8,000 lb[3] | 7,500 lb | 7,700 lb |
| Seating | 6-7 | 6-7 | 6-7 |
| Third-Row Space | TBD | 37.6 in legroom | 32.4 in legroom |
The BMW X7 has been on sale since 2019 and offers a proven track record, V8 options, and slightly lower entry pricing[8]. But BMW maintenance costs can add up over time.
The Mercedes GLS brings a more opulent, comfort-focused experience with the highest cargo capacity in the segment (90.4 cubic feet maximum)[8]. Its Maybach variant targets ultra-luxury buyers with no direct Audi equivalent—yet.
The Q9’s advantages appear to be towing capacity and potentially better third-row space. Its disadvantages include being new (unproven reliability) and likely higher pricing at equivalent equipment levels.
Release Date and Availability
Audi confirmed the Q9 during its 2025 financial report, with a global reveal expected in late 2025 and sales beginning in 2026[1]. North American availability should follow shortly after the European launch.
Canadian availability may extend into 2027 based on typical Audi rollout patterns[9]. U.S. buyers can likely place orders in mid-2026.
An electric Q9 e-tron variant has been rumored with close to 400 miles of range, though Audi hasn’t confirmed this[10]. Given Audi’s commitment to electrification through its electric vehicle lineup, an EV version seems probable within 2-3 years of launch.
Who Should Wait for the Q9?
Consider waiting if you:
- Need genuine adult space in all three rows
- Tow heavy loads (boats, horse trailers, large campers)
- Want the latest Audi technology and platform
- Prefer understated styling over flashy designs
- Value quattro all-wheel drive and Audi build quality
Buy a competitor now if you:
- Need a vehicle immediately (Q9 isn’t available yet)
- Want proven reliability data before purchasing
- Prefer lower entry pricing (BMW X7)
- Prioritize maximum cargo space (Mercedes GLS)
- Want a V8 from day one
For buyers considering the best Audi SUVs currently available, the 2025 Audi Q8 offers a compelling alternative with sportier styling, though only five seats.
FAQs
When will the 2026 Audi Q9 be available?
Audi plans to reveal the Q9 globally in late 2025, with sales beginning in 2026[1]. North American availability should follow the European launch by several months. Dealers may begin taking reservations in early-to-mid 2026.
How much will the 2026 Audi Q9 cost?
Industry analysts expect the 2026 Audi Q9 to start around $90,000 for the base trim, with fully loaded versions and performance variants potentially exceeding $120,000[2]. Official pricing hasn’t been announced.
What engines will the Audi Q9 offer?
The Q9 will offer a 2.0-liter turbo four-cylinder (265 hp), 3.0-liter turbo V6 (340 hp), a plug-in hybrid (460+ hp), and potentially a twin-turbo V8 in the SQ9 variant[3]. All engines pair with an 8-speed automatic and standard quattro all-wheel drive.
How does the Q9 compare to the Audi Q7?
The Q9 sits above the Q7 in Audi’s lineup, offering a longer wheelbase, more interior space (particularly in the third row), higher towing capacity, and more premium positioning[11]. Think of it as Audi’s answer to the BMW X7 versus the X5.
Will there be an electric Audi Q9?
An electric Q9 e-tron has been rumored but not officially confirmed[10]. Given Audi’s electrification strategy and the growing EV market, an electric variant seems likely within 2-3 years of the gasoline model’s launch.
References
- Drive Australia. (2025). Monster new SUV to be let loose in 2026 to chase down BMW’s X7 and the Mercedes-Benz GLS. https://www.carsguide.com.au/car-news/monster-new-suv-to-be-let-loose-in-2026-to-chase-down-bmws-x7-and-the-mercedes-benz-gls
- YouTube. (2026). 2026 Audi Q9 Flagship SUV Finally Here – FIRST LOOK!
- Auto123. (2025). Audi confirms gasoline-Powered Q9 for 2026. https://www.auto123.com/en/news/audi-q9-gasoline-confirmed-2026/73230/
- BMW Blog. (2025). Audi’s Q9 Targets BMW X7 With Bold New Flagship SUV. https://www.bmwblog.com/2025/03/21/audi-q9-luxury-suv-bmw-x7-rival/
- YouTube. (2025). Will it be better than the Mercedes-Benz GLS and BMW X7?
- CCar Price. (2025). Audi Q9 2027 Price, Features And Specs. https://www.ccarprice.com/vn/audi-q9-2027-price-in-vietnam-24286
- Avaska Global. (2026). All-New 2026 Audi Q9 Unveiled. https://avaskaglobal.in/all-new-2026-audi-q9-unveiled/
- TrueCar. (2025). BMW X7 vs. Mercedes-Benz GLS Comparison. https://www.truecar.com/compare/bmw-x7-vs-mercedes-benz-gls/
- Audi of Kingston. (2025). The Upcoming Audi Q9 – What we know so far. https://www.audiofkingston.com/en/audi-hub/the-audi-q9-what-we-know-so-far/
- YouTube. (2025). 2026 Audi Q9 Is Finally Here – And It’s Pure Perfection!
- Audi Anjou. (2025). 2026 Audi Q9: Price and What We Know. https://blogue.audianjou.com/en/audi-q9-price-specs/
I am a senior automotive analyst at Autvex. Expert vehicle evaluations, in-depth reviews, and objective analysis helping readers make informed automotive decisions with years of industry experience.