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The BMW Premium Package bundles popular comfort and technology features including head-up display, heated steering wheel, heated front seats, Comfort Access keyless entry, and panoramic moonroof as core components[1]. Package pricing ranges from $1,750 to $3,400 depending on the model, with the 2025 BMW X3 Premium Package priced at $3,400[2] and the BMW i4 at $1,750[3]. Contents vary significantly between models, so buyers should verify specific inclusions for their vehicle.
Core Premium Package Features
Most BMW Premium Packages share several key features that distinguish them from the base Convenience Package[1]:
Head-Up Display (HUD)
The head-up display projects critical driving information—including speed, navigation directions, speed limits, and driver assistance data—directly onto the windshield[4]. This technology allows drivers to monitor essential information without taking their eyes off the road, significantly improving safety during highway driving.
Heated Steering Wheel
BMW’s heated steering wheel reaches optimal temperature within approximately 90 seconds, with the entire circumference of the wheel providing heat[4]. Three heat settings allow personalization, making cold-weather starts considerably more comfortable.
Heated Front Seats
Multi-level heated front seats complement the steering wheel, with three-stage heating that warms both cushion and backrest surfaces[1]. The system can remember preferences through driver profiles and automatically activate when remote start is used.
Comfort Access Keyless Entry
Comfort Access enables hands-free unlocking by simply approaching the vehicle with the key in your pocket[1]. The system also enables hands-free trunk opening—wave your foot under the rear bumper to open the liftgate without touching it.
Remote Engine Start
Remote Engine Start allows climate pre-conditioning from up to 300 feet away, running for up to 15 minutes to heat or cool the interior based on previous climate settings[4]. This feature integrates with the My BMW app for remote activation from virtually anywhere with cellular connectivity.
Premium Package by Model
The Premium Package contents and pricing vary significantly across BMW’s lineup:
| Model | Premium Package Price | Key Inclusions |
|---|---|---|
| 2025 BMW X3 | $3,400[2] | HUD, heated steering wheel, panoramic sunroof, remote start, Comfort Access, Parking Assistant Plus, Active Cruise Control[4] |
| 2025 BMW X4 | ~$3,400 | HUD, heated steering wheel, remote engine start, Convenience Package features[5] |
| 2025 BMW i4 | $1,750[3] | Heated steering wheel, HUD, Harman Kardon sound system, unique cabin sounds[3] |
| 2025 BMW 3 Series | ~$3,200 | All Convenience Package items plus heated seats, HUD, heated steering wheel, larger digital displays[1] |
| BMW X5 | ~$3,400-$3,800 | HUD, Harman Kardon audio, adaptive LED headlights, remote start[6] |
For SUV-specific information, see our BMW X3 and BMW X5 guides.
Premium Package vs Convenience Package
Understanding the difference between these two packages helps buyers make informed decisions[1]:
| Feature | Convenience Package | Premium Package |
|---|---|---|
| Comfort Access keyless entry | Yes | Yes |
| Power lumbar support | Yes | Yes |
| Panoramic moonroof | Yes | Yes |
| Proximity keyless entry/start | Yes | Yes |
| Remote engine start | Some models[5] | Yes |
| Head-up display | No | Yes |
| Heated steering wheel | No | Yes |
| Heated front seats | No | Yes |
| Harman Kardon audio (some models) | No | Yes |
| Price range | $1,400-$1,800[2] | $1,750-$3,400[2] |
The Premium Package essentially includes everything from the Convenience Package plus additional comfort and technology features[1].
Premium Package vs Executive Package
For buyers considering higher-tier options, the Executive Package builds upon the Premium Package[1]:
- All Premium Package features
- Automatic high beam headlights
- Gesture control for interior features
- Additional luxury amenities (varies by model)
- Typically priced $4,400+ for sedans[1]
Is the Premium Package Worth It?
The value proposition depends on driving habits and climate:
Strong value if you:
- Live in a cold climate (heated steering wheel, seats, remote start)
- Frequently drive on highways (head-up display improves safety)
- Want convenience features bundled at a discount versus individual options
- Plan to resell the vehicle (Premium Package improves resale value)
Less essential if you:
- Live in a warm climate year-round
- Primarily drive in urban settings
- Are on a strict budget (individual options may be more cost-effective)
When purchased as individual options, the features in the Premium Package often cost more than the bundled price. For example, on the 2025 BMW X3, heated steering wheel alone costs $200[2], and the Harman Kardon audio system costs $875[2]—combining these with HUD and other features makes the $3,400 package competitive.
For more on BMW ownership costs, see our BMW maintenance cost guide.
Key Takeaways
- The BMW Premium Package costs between $1,750-$3,400 depending on model and includes head-up display, heated steering wheel, heated front seats, and Comfort Access keyless entry as core features
- Package contents vary significantly by vehicle—the i4 Premium Package differs from the X3 Premium Package in both price and included features
- The Premium Package includes everything from the Convenience Package plus additional comfort and technology features, making it a comprehensive upgrade
- For buyers in cold climates or those who frequently highway drive, the Premium Package offers strong value; individual option pricing often exceeds the bundled package price
Frequently Asked Questions
Does the BMW Premium Package include a sunroof?
Yes, on most BMW models the Premium Package includes a panoramic moonroof[1]. The panoramic sunroof also comes equipped with a retractable sun shade[4]. However, some models may include the moonroof as standard equipment or in the Convenience Package, so verify specific inclusions for your vehicle before ordering.
Can I add Premium Package features individually instead?
Yes, many Premium Package features can be added as standalone options. For example, the 2025 BMW X3 offers heated steering wheel for $200 and Harman Kardon audio for $875 as separate options[2]. However, the bundled package typically offers better value than purchasing all features individually, especially if you want three or more of the included items.
Does the Premium Package include navigation?
Navigation is typically standard on current BMW models and not part of the Premium Package specifically[2]. The head-up display in the Premium Package can show navigation directions, but the navigation system itself comes standard with BMW’s infotainment system. The Premium Package enhances how navigation information is displayed rather than adding navigation capability.
What is the difference between Premium Package and Driving Assistance Professional Package?
The Premium Package focuses on comfort and convenience features like heated seats, HUD, and remote start[1]. The Driving Assistance Professional Package ($1,700 on the 2025 X3[2]) focuses on advanced safety systems including highway assist, active lane change, and extended traffic jam assist[3]. These are separate packages that can be ordered independently or together.
Does the Premium Package include Harman Kardon speakers?
On some models, yes. The 2025 BMW i4 Premium Package includes the Harman Kardon surround-sound system[3]. However, on models like the X3 and X5, the audio system may be a separate option priced at $875[2]. Package contents vary by model year and vehicle type, so always confirm specific inclusions with your dealer.
References
- GearShifters. (2022). What Is In The BMW Premium Package? https://gearshifters.org/bmw/what-is-in-the-bmw-premium-package/
- Edmunds. (2025). 2025 BMW X3 Specs & Features. https://www.edmunds.com/bmw/x3/2025/features-specs/
- CarsDirect. (2025). 2025 BMW i4: Reviews, Prices, Ratings and Specs. https://www.carsdirect.com/bmw/i4/2025
- BMW of Sudbury. (2024). What do you get with the Premium Package on the BMW X3? https://www.youtube.com/watch?v=TwoOBpVcsYk
- BMW of Fairfax. (2024). 2025 BMW X4 Review | Specs & Features. https://www.bmwoffairfax.com/2025-bmw-x4-specs-features-model-review-fairfax-va.htm
- Reddit r/BMWX5. (2024). Advice on 2025 packages. https://www.reddit.com/r/BMWX5/comments/1f7bmxu/advice_on_2025_packages/
I am a senior automotive analyst at Autvex. Expert vehicle evaluations, in-depth reviews, and objective analysis helping readers make informed automotive decisions with years of industry experience.
